adtech

As the COVID-19 pandemic takes hold, Citizens are also facing what the World Health Organisation has declared an “Infodemic” – an unprecedented wave of information related to the coronavirus. Experts argue the level of disinformation surrounding the pandemic is unprecedented and publishers and advertisers aren’t immune. In this week’s Which-50

Google, Amazon and several large adtechs are helping fund the spread of disinformation about COVID-19 by placing unknowing brands’ advertisements on websites with false claims about the pandemic, according to a new report. The Global Disinformation Index, a UK government-backed group seeking to combat the spread of disinformation online, published

For adtech and martech to work together, the core focus needs to be the consumer, says Adele Wieser, Regional Managing Director, APAC at Index Exchange.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Wieser posed the question, “How do we make a very consumer-centric approach to

Third-party cookies are foundational to how adtech works today. Adtech is deeply linked to the third-party cookie, but this is all going to change within two years.  At a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Travis Clinger, VP Global Strategy and Partnerships at LiveRamp, said the

Australia’s digital advertising ecosystem and internet platforms will continue to face regulatory scrutiny well into the new decade, with two new ACCC probes announced this month.  Following the conclusion of the ACCC’s 18 month-long investigation into Google and Facebook, this week Treasurer Josh Frydenberg directed the competition watchdog to conduct

Have you ever been provided a full domain list by your media buying vendor inclusive of all metrics relevant to you? This is a question I’ve been asking brand marketers and agency media planners in meetings over the past couple months. The answers I’ve received have varied from “no”, “yes”,

The current ecosystem of programmatic advertising is unsustainable, according to the APAC MD of multinational adtech Index Exchange, who has welcomed Google’s decision earlier this month to phase out third party cookies. Adele Wieser, Index Exchange’s regional managing director APAC says privacy was the catalyst for Google’s decision to effectively

Adtech companies are facing new legal challenges in Norway, following the release of a report which accuses the online advertising industry of “systematically breaking the law”.  According to a study from the Norweigan Consumer Council, the ad industry’s “illegal collection and indiscriminate use of personal data” continues, 20 months after

American adtechs Rubicon Project and Telaria today announced they are merging to create the “the world’s largest independent sell-side advertising platform” with a focus on connected TV. The companies agreed to an all stock deal that will see Telaria stockholders expected to own approximately 47.1 per cent and Rubicon Project

The Australian government will review Australia’s Privacy Act, give more power to the ACCC to police digital platforms and order an inquiry into the supply of ad tech services and online advertising by agencies. Following a 12-week consultation period, the federal government today issued its response to the ACCC’s digital