DoubleVerify, an independent platform for digital media measurement software and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers need to optimise their ad revenues across comprehensive direct and programmatic sales channels, the company said.
When it comes to important software tools in the advertising ecosystem, most conversations start with Google/YouTube. Google collects somewhere on the order of half of all global online ad revenue, has millions of advertiser customers — and likely millions of end-users for its advertising tools. Google updates these tools often.
CMOs are spending less on marketing technology than last year, but the software still makes up a considerable portion of marketing budgets. According to Gartner’s CMO Spend Survey 2019-2020, marketing technology (martech) investments dropped 3 percentage points year over year, falling to 26 per cent of marketing budgets in 2019.
Ad retargeting business AdRoll has rebranded as NextRoll, a marketing and data technology company. At the beginning of last year the company refreshed its brands as a ‘growth platform’ after it laid off most of its Australian staff in late 2017. The business, which will still offers its retargeting capabilities,
GumGum, an artificial intelligence company specialising in solutions for digital advertising, has appointed experienced industry executive Grant Bingham as sales director, ANZ. Bingham was most recently commercial partnerships director at Pacific Magazines and has worked at Nine Entertainment as director of programmatic sales. Sign up to Which-50’s Digital Marketing Newsletter
The advertising ecosystem needs to work collaboratively so independent publishers and app developers can make money online, outside the walls of Google and Facebook, argues the technology chief of advertising technology company Rubicon Project. “The independent advertising community is about finding ways for independent publishers and independent application developers to
New research shows the Australian media, marketing and advertising industry were largely unaware of the ACCC’s digital platform inquiry during the first half of 2019. While it largely focused on Google and Facebook, the competition watchdog’s inquiry also has ramifications for the wider digital advertising ecosystem in terms of the
The competition and consumer regulator has released the findings of its first ever examination of digital platforms in Australia, recommending sweeping changes and further industry investigations, among them an examination of the digital advertising supply chain. Sign up for Which-50’s Irregular Insights newsletter The ACCC has recommended the establishment of
Mobile adtech company Vungle will be acquired by private equity firm Blackstone. The companies did not disclose financial terms of the deal but it does include a settlement with Vungle founder and former CEO, Zain Jaffer, who was suing Vungle for wrongful termination. Terms of the Jaffer settlement were not
The Information Commissioner’s Office (ICO) has released a preliminary report into how personal data is used in real time bidding (RTB) in programmatic advertising, saying it has concerns over how personal data is used in the process. Sign up for Which-50’s Irregular Insights newsletter Published today, the ICO Update report