adtech

Twitter has been inadvertently collecting location data of some of its users and passing it on to one of its partners to target advertising. The social media network notified affected consumers this morning and apologised for the bug which impacted users who have multiple Twitter accounts linked to their iOS

The vast global ad tech ecosystem which transacts 10’s of millions of dollars worth of advertising every day relies on a simple premise – the free flow of data about consumers between members of the ecosystem. And that simple, basic premise is now under assault. All the tension from regulators,

AT&T Communications and Xandr, AT&T’s advertising business, announced that AT&T will consolidate its programmatic advertising spend on the open exchange through Xandr’s Demand-Side Platform (DSP), the AppNexus Programmable Platform (APP). This news marks a five-year milestone in the relationship between AT&T and AppNexus, and a new level of synergy between

Buy-side advertising platform Sizmek has appointed two senior executives to help drive the growth of Sizmek’s expanding APAC operations. Paul Kent has been appointed Commercial Director, APAC and Heidi Monro as Sales Director, NSW. Sign up for Which-50’s Irregular Insights newsletter The two appointments are the first senior hires under

Adtech company Taptica will acquire RhythmOne for US$176 million in an all-stock deal, pending shareholder approval. RhythmOne provides cross-screen solutions focused on connected TV (CTV). The combination of RhythmOne and Tremor Video DSP, which Taptica acquired in August 2017, will create one of the leading independent video advertising companies in

ad fraud

Australia has the third highest rate of programmatic ad fraud in the world, according to a new report, which claims the rate of fraudulent programatic ads is 20 per cent. Sign up to Which-50’s Digital Marketing Newsletter Mobile app ads are the riskiest form of advertising and the problem is

Ever rising customer expectations, disparate data sources and balancing privacy with personalisation are the key concerns for global marketers. According to Salesforce’s 5th State of Marketing Report released this week, nearly a third (32 per cent) of ANZ marketers feel challenged to balance personalisation with privacy. That’s on par with

Danish adtech company Adform has opened its first office in Australia. The Sydney-based operation will provide on-the-ground support for many of Adform’s existing Australian clients, as the company supports the growing programmatic market in the region, which is worth in excess of $1 billion. Sign up to Which-50’s Digital Marketing

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Ireland’s Data Protection Commissioner (DPC) found LinkedIn violated data protection rules by using 18 million email addresses of non-members to target them with ads on Facebook. The ruling is contained in a wide ranging report published last week, and relates to the period leading up to the introduction of Europe’s

At a global level programmatic growth is slowing as it becomes the digital dominant method of trading digital advertising, according to a new report.  Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today.