adtech

File, data, transparency

Adform says it has received PwC validation around the transparency of its tool set. The so called adtech tax is a contentious issue in the industry, which came back into sharp relief in May this year after a two-year research project initiated by the ISBA and AOP in the UK

Seven West Media today announced it will use the Taboola platform to keep users scrolling longer and serve them ad based content. Seven’s editorial teams will also get access to Taboola’s Newsroom product, a content performance tool. Under the multi year deal Taboola will be integrated across all Seven West

The power of the walled gardens will only be increase as third party cookies are removed from the digital ecosystem, according to Lotame CEO Andy Monfried. “The cookie cartel is enjoying record revenue because we have an identity crisis in digital advertising. Browser companies like Apple and Google are killing

Adtech company Magnite on Thursday announced Demand Manager Mobile, a platform that allows developers to integrate unified auctions into their monetisation set ups. Magnite debuted on the Nasdaq in July following the merger between Rubicon Project and Telaria in April 2020 Among the first clients to integrate the new Demand

In 2004, as a final year student studying for my degree in marketing at the University of Central Lancashire, I became fascinated in the single semester module entitled “e-marketing”. So much so that I decided on the subject area for my final year dissertation. The topic “The Privacy Issues Arising

Gumtree has appointed Shannon Fitzpatrick as Director of Advertising, bolstering the online marketplace’s programmatic offering.  In his new role, Fitzpatrick will lead strategic direction to drive further growth for the site’s programmatic-first advertising approach. With almost two decades’ experience in media and advertising, Fitzpatrick has worked in a variety of

Adobe is getting out of the adtech managed services businesses. CEO Shantanu Narayen told investors last week during a Q2 earnings call the company will not continue to offer its Advertising Cloud transaction services. It marks a significant retreat for the marketing tech leader and may raise some questions in

Facebook is seeking to distance itself from Google in the ACCC’s current adtech probe, saying it has incorrectly been lumped in with its fellow online advertising giant by the regulator. The tech giants do, however, share the same defence to the competition regulator’s ongoing inquiry: both argue the troves of

The programmatic advertising market is “ripe for reformation” after a landmark UK study revealed around half of the money advertisers spend never reaches publishers and around one third of the programmatic supply chain cost is “unattributable”. The report [pdf], prepared for UK advertiser industry group, the Incorporated Society of British

Marketing has always been a disruptive and tumultuous profession, and its leaders — as custodians of the brand and of the customer relationship — have always been required to adjust, often radically and rapidly, to big market changes. With COVID-19 many marketers are now facing the biggest challenge of their