adtech

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Adtech companies are facing new legal challenges in Norway, following the release of a report which accuses the online advertising industry of “systematically breaking the law”.  According to a study from the Norweigan Consumer Council, the ad industry’s “illegal collection and indiscriminate use of personal data” continues, 20 months after

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American adtechs Rubicon Project and Telaria today announced they are merging to create the “the world’s largest independent sell-side advertising platform” with a focus on connected TV. The companies agreed to an all stock deal that will see Telaria stockholders expected to own approximately 47.1 per cent and Rubicon Project

The Australian government will review Australia’s Privacy Act, give more power to the ACCC to police digital platforms and order an inquiry into the supply of ad tech services and online advertising by agencies. Following a 12-week consultation period, the federal government today issued its response to the ACCC’s digital

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DoubleVerify, an independent platform for digital media measurement software and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers need to optimise their ad revenues across comprehensive direct and programmatic sales channels, the company said.

Google

When it comes to important software tools in the advertising ecosystem, most conversations start with Google/YouTube. Google collects somewhere on the order of half of all global online ad revenue, has millions of advertiser customers — and likely millions of end-users for its advertising tools. Google updates these tools often.

CMOs are spending less on marketing technology than last year, but the software still makes up a considerable portion of marketing budgets.  According to Gartner’s CMO Spend Survey 2019-2020, marketing technology (martech) investments dropped 3 percentage points year over year, falling to 26 per cent of marketing budgets in 2019.

Ad retargeting business AdRoll has rebranded as NextRoll, a marketing and data technology company. At the beginning of last year the company refreshed its brands as a ‘growth platform’ after it laid off most of its Australian staff in late 2017. The business, which will still offers its retargeting capabilities,

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GumGum, an artificial intelligence company specialising in solutions for digital advertising, has appointed experienced industry executive Grant Bingham as sales director, ANZ. Bingham was most recently commercial partnerships director at Pacific Magazines and has worked at Nine Entertainment as director of programmatic sales. Sign up to Which-50’s Digital Marketing Newsletter

The advertising ecosystem needs to work collaboratively so independent publishers and app developers can make money online, outside the walls of Google and Facebook, argues the technology chief of advertising technology company Rubicon Project. “The independent advertising community is about finding ways for independent publishers and independent application developers to

New research shows the Australian media, marketing and advertising industry were largely unaware of the ACCC’s digital platform inquiry during the first half of 2019. While it largely focused on Google and Facebook, the competition watchdog’s inquiry also has ramifications for the wider digital advertising ecosystem in terms of the