adtech

In 2004, as a final year student studying for my degree in marketing at the University of Central Lancashire, I became fascinated in the single semester module entitled “e-marketing”. So much so that I decided on the subject area for my final year dissertation. The topic “The Privacy Issues Arising

Gumtree has appointed Shannon Fitzpatrick as Director of Advertising, bolstering the online marketplace’s programmatic offering.  In his new role, Fitzpatrick will lead strategic direction to drive further growth for the site’s programmatic-first advertising approach. With almost two decades’ experience in media and advertising, Fitzpatrick has worked in a variety of

Adobe is getting out of the adtech managed services businesses. CEO Shantanu Narayen told investors last week during a Q2 earnings call the company will not continue to offer its Advertising Cloud transaction services. It marks a significant retreat for the marketing tech leader and may raise some questions in

Facebook is seeking to distance itself from Google in the ACCC’s current adtech probe, saying it has incorrectly been lumped in with its fellow online advertising giant by the regulator. The tech giants do, however, share the same defence to the competition regulator’s ongoing inquiry: both argue the troves of

The programmatic advertising market is “ripe for reformation” after a landmark UK study revealed around half of the money advertisers spend never reaches publishers and around one third of the programmatic supply chain cost is “unattributable”. The report [pdf], prepared for UK advertiser industry group, the Incorporated Society of British

Marketing has always been a disruptive and tumultuous profession, and its leaders — as custodians of the brand and of the customer relationship — have always been required to adjust, often radically and rapidly, to big market changes. With COVID-19 many marketers are now facing the biggest challenge of their

As the COVID-19 pandemic takes hold, Citizens are also facing what the World Health Organisation has declared an “Infodemic” – an unprecedented wave of information related to the coronavirus. Experts argue the level of disinformation surrounding the pandemic is unprecedented and publishers and advertisers aren’t immune. In this week’s Which-50

Google, Amazon and several large adtechs are helping fund the spread of disinformation about COVID-19 by placing unknowing brands’ advertisements on websites with false claims about the pandemic, according to a new report. The Global Disinformation Index, a UK government-backed group seeking to combat the spread of disinformation online, published

For adtech and martech to work together, the core focus needs to be the consumer, says Adele Wieser, Regional Managing Director, APAC at Index Exchange.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Wieser posed the question, “How do we make a very consumer-centric approach to

Third-party cookies are foundational to how adtech works today. Adtech is deeply linked to the third-party cookie, but this is all going to change within two years.  At a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Travis Clinger, VP Global Strategy and Partnerships at LiveRamp, said the