Google today announced it is making Youtube “more shoppable” with the introduction of advertisements to the video platform’s search results and home feed. Youtube search result ads will be based on users’ search terms. Google’s example is a user searching for a video review on Puma running shoes. The ad,

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The ACCC has asked for more input from the industry as its digital platforms inquiry turns its focus to the ad tech supply chain. During a speech to the Australian Association of National Advertisers (ANNA) and ThinkTV audience in Sydney last night, Rod Sims, chair at the ACCC asked for

Facebook has flagged it may make changes to the way political ads are bought on its platform ahead of the Australian federal election this year. The social media giant is currently reviewing its policies for electoral advertising in a range of countries which are holding elections this year, including Nigeria,

Marketers are struggling to get the balance right between great creative and data-driven digital advertising. According to a new report from adtech company Sizmek, 67 per cent of marketers believe that the “digital growth in advertising has come at the expense of the quality of creative”. The study, Marketers Survey

​So your company just got called out by the competition regulator and fined for breaching the rules on advertising – meaning ads went out the door with misleading information and incorrect disclosures – and your marketing risk and compliance process failed to pick it up. That’s when your competitor noticed.

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Marketing budgets are rising, but 46 per cent of marketers say consumers’ intolerance of ads is a key barrier to their success, a new report says. Dentsu Aegis Network polled 1,000 marketing CMOs in 10 countries for the survey. The findings showed that such execs were planning to counter increasing ad blindness

If you thought Flappy Birds was frustrating, how about this: one in five dollars spent on in-app advertising is never seen by human eyes. Given that US advertisers alone spent $US3.6 billion in-app last year, it’s a fair bet the total value of wasted marketing budget exceeds a billion dollars

Programmatic video advertising has surged to such an extent in Australia that local advertisers bought more video ad inventory in Australia than US advertisers bought in the US last quarter — at least on the TubeMogul platform. The latest TubeMogul second-quarter report shows that Australia is leading the world in

The global mobile advertising market will grow from $US18 billion to $US31.5 billion in 2014 with two companies – Google and Facebook – set to dominate according to eMarketer. The two companies have increased their share from 57 percent to 67 per cent share in the last two years although

Online advertising is the most transparent, measurable and apparently accountable form of advertising that has ever existed and yet there is ample evidence that marketers consider it no more effective than anything that has come before. If that dichotomy seems a little hard to reconcile then figures released this week