AdRoll

Ad retargeting business AdRoll has rebranded as NextRoll, a marketing and data technology company. At the beginning of last year the company refreshed its brands as a ‘growth platform’ after it laid off most of its Australian staff in late 2017. The business, which will still offers its retargeting capabilities,

AdRoll rebrand

After laying off the majority of its Australian staff late last year, AdRoll has relaunched its brand. It’s new brand positioning is all about helping its customers grow. “AdRoll has declared a bold new company vision: to help ambitious companies grow revenue and challenge established brands,” the company said. Specifically,

San Francisco-based AdRoll has embarked on an end-of-year restructuring, axing most of its Australian operation. AdNews reports the AdRoll Australia team will shrink from 28 to seven, including the departure of APAC MD Ben Sharp. He declined to speak when contacted by Which-50 citing confidentiality. AdRoll CEO and President likewise

blockchain

Will blockchain upend digital marketing, eliminate advertising fraud and usher in a new MarTech ecosystem fuelled by revolutionary business models and bulletproof transparency? Don’t hold your breath.  However, while the current limitations of the technology suggest that such changes won’t happen any time soon, don’t discount its impact over the long

AdRoll co-founder and Strategic Advisor Adam Berke

The convergence of AdTech and MarTech may not be as radical as it appears. According to Adam Berke, an AdRoll strategic advisor, the two technology disciplines have been merging for some time, and renewed interest in the subject is a result of new perspectives. “As soon as these definitions were

Neither ad tech nor martech is flawless when it comes to attribution. At a recent roundtable discussion hosted by Which-50, industry experts discussed the possibility of alleviating these flaws through the combination of both disciplines. Download the Convergence of AdTech and Martech An incorporation of martech potentially advances ad tech’s

If the merger of ad tech and martech enables more marketers to execute their own media buys, agencies will find themselves in an interesting position. The changing role of agencies was one of the key points of discussion during a recent roundtable hosted by Which-50 in Sydney, addressing the implications

Talk of the ad tech and martech merger has been growing in volume for several years, often rather clumsily condensed to ‘mad-tech’, but how far along are we and what is really driving the merger? At a recent Which-50 roundtable some of Australia’s leading martech and ad tech executives discussed these issues,

The worlds of advertising technology (AdTech) and marketing technology (MarTech) —  which for decades have developed in parallel — are converging. That conflation is driven by the desire of MarTech platform vendors to provide a consolidated view of all marketing activity to brands, and the importance of identification in creating market-leading customer

adtech and martech

Australian marketers will be able to meet AdRoll’s new president Toby Gabriner when he participates in a panel discussion at Mumbrella360 in Sydney on June 7th. Gabriner was named AdRoll president earlier this month, having previously acted as a  strategic advisor to the company. He succeeds president, CMO and founding