Adore Beauty

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Once viewed as a costly exercise, sustainability is being embraced by a growing number of retailers as a strategy that delivers cost savings and satisfies the demands of consumers. Companies are exploring automation tools to reduce the amount of packaging used, trying to find alternatives to plastic, and looking to

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Melbourne-based Adore Beauty has made a half-million dollar investment in warehouse management software to reduce the amount of packaging it uses. What’s more, automation is expected to bolster the company’s growth for the next five years. The solution chosen was HighJump. Kate Morris, CEO and founder of the beauty ecommerce

Australian retailers will likely struggle to match Amazon’s efficiency but they can make up for it in customer experience, according to Adore Beauty CEO Kate Morris. “[Amazon] are about efficiency, not love. You can’t beat them on efficiency because that’s their thing, that’s what they do. You can get pretty

Online retailer, Adore Beauty, has bought back the 25 per cent stake in the business it sold to Woolworths less than two years ago. Sign up for Which-50’s Irregular Insights newsletter Kate Morris, the founder and CEO of Adore Beauty who started the Melbourne company in 1999, said the funding

Australian online retailer Adore Beauty has quietly closed the doors of its Tmall storefront, opting for a different approach to cross-border trade. Adore Beauty opened the store on Alibaba’s global marketplace in April 2016 as a way to enter the Chinese market, selling a limited range of organic Australian beauty