Adobe Symposium
Why Microsoft had to transform its B2B marketing model
Microsoft Australia has transformed its B2B marketing model, placing greater emphasis on buyer/user needs when it engages with customers, according to Nicole Beecroft, commercial marketing manager. During the Adobe Symposium in Sydney last week, Beecroft spoke about the company’s B2B marketing transformation. She told attendees B2B marketers face a number
How Adobe overhauled its brand to match its digital transformation
Adobe’s marketing team radically altered its mindset, talent and relationships with agencies to adapt to a new way of operating, according to John Travis, VP Brand Marketing, Adobe. Speaking at Adobe Symposium in Sydney today, Travis outlined how Adobe’s marketing department changed as the Photoshop maker transformed from selling boxes
The world is becoming an experience driven economy, says Adobe CEO Shantanu Narayen
People no longer buy products and services, they buy experiences. At least, that’s what they remember, according to Adobe CEO Shantanu Narayen, who argues delivering experiences is now the key differentiator for businesses. But Narayen and Adobe contend delivering those experiences consistently at scale can not be achieved with legacy
Orchestrating great customer experiences, literally
Marketers are being told they need to create compelling human experiences for consumers in order to build greater connections. At the upcoming Adobe Symposium at Sydney Opera House this month, Accenture Digital Managing Director Michael Buckley plans on bringing that relatively abstract concept to life. Sign up for Which-50’s Irregular
