Adobe Symposium

Microsoft Australia has transformed its B2B marketing model, placing greater emphasis on buyer/user needs when it engages with customers, according to Nicole Beecroft, commercial marketing manager. During the Adobe Symposium in Sydney last week, Beecroft spoke about the company’s B2B marketing transformation.  Sign up for Which-50’s Irregular Insights newsletter She

Adobe’s marketing team radically altered its mindset, talent and relationships with agencies to adapt to a new way of operating, according to John Travis, VP Brand Marketing, Adobe. Speaking at Adobe Symposium in Sydney today, Travis outlined how Adobe’s marketing department changed as the Photoshop maker transformed from selling boxes

People no longer buy products and services, they buy experiences. At least, that’s what they remember, according to Adobe CEO Shantanu Narayen, who argues delivering experiences is now the key differentiator for businesses. But Narayen and Adobe contend delivering those experiences consistently at scale can not be achieved with legacy

Marketers are being told they need to create compelling human experiences for consumers in order to build greater connections. At the upcoming Adobe Symposium at Sydney Opera House this month, Accenture Digital Managing Director Michael Buckley plans on bringing that relatively abstract concept to life. Sign up for Which-50’s Irregular