Adobe Sensei

More than 30 per cent of the 400 patents Adobe filed last year were specifically related to artificial intelligence and machine learning.  Adobe introduced its AI capability Sensei four years ago and has since launched hundreds of new AI-powered features and capabilities across its portfolio. Within its marketing, advertising and

adobe headquarters

Adobe has unveiled several new features for its Experience Cloud at the National Retail Federation’s Big Show in New York this week. These features utilise Adobe Sensei, the company’s AI and machine learning technology. One of the new innovations is a virtual analyst in Adobe Analytics which leverages Adobe Sensei


Adobe is expanding the integration between Adobe Analytics Cloud and Adobe Advertising Cloud, launching Advertising Analytics for Paid Search. The new feature aims to help organisations to understand the efficiency of their search advertising investment by combining offsite advertising intent in context with relevant digital property engagement data within Adobe

robot, AI

As brands increasingly build internal statistical models and algorithms to tailor experiences, marketing cloud vendors are responding by building AI capabilities into their offerings. The latest in line is Adobe which last week announced it is opening up its data science and algorithmic optimisation capabilities in Adobe Target, the personalisation