Adobe

Digital transformation journeys will accelerate during the global COVID-19 pandemic, moving from delivering personalised experiences to providing essential services says Shantanu Narayen the Chairman and CEO of Adobe. “While many organisations have taken steps towards becoming a digital business, the environment we face in 2020 is only accelerating the need

Global and local tech giants are offering their services for free via an online portal that has launched to assist Australian companies during the COVID-19 pandemic.  The Australian Information Industry Association (AIIA) unveiled the online resource centre yesterday to help businesses and workplaces move towards remote working arrangements as the

Most Australian and New Zealand organisations rate their ability to deliver customer experiences as not very advanced or immature, well behind the global and regional levels, according to Adobe’s latest research. But the marketing giant says Australia’s banking industry is an exception – in some cases the envy of the

Adobe Experience Platform is now available in Australia, launching this week on Microsoft’s local Azure cloud infrastructure. Adobe says Australian and New Zealand organisations will for the first time have access to the enterprise-grade customer experience platform which includes several services and applications. The American company is also increasing its

Adobe and Sitecore are among the leaders in the digital experience platform market, according to Gartner’s latest Magic Quadrant. Salesforce has the greatest ability to execute but trails other vendors in vision, according to the analyst firm. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case studies Gartner’s

From today the Adobe Experience Manager is available as a cloud service. Previously it was offered in two ways, on-premise and as a managed service.   The cloud-native architecture will bring the benefits of SaaS to the Adobe product, including faster implementation and easier integration – a sore spot for marketers when

Adobe has appointed Informatica CEO Anil Chakravarthy as executive vice president and general manager, Digital Experience.  Reporting to Adobe president and CEO Shantanu Narayen, Chakravarthy will lead Adobe’s Digital Experience business which includes its marketing, analytics and commerce software. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case

Consumers are constantly bombarded with products and deals through emails, push notifications and social media. This can be overwhelming, which is problematic for brands. A recent Magento study, Something for Something, Brand Utility: Listening To Customer Feedback, Responding With Better Experiences argued that to counteract this saturation brands should listen to customers

 In fiscal year 2019, Adobe achieved record annual revenue of $11.17 billion, which represents 24 per cent year-over-year growth. Shares in the software company, which released its fourth quarter and full year results overnight, were up 3 per cent after beating Wall Street’s expections.  In its fourth quarter of fiscal

Adobe has announced a new content attribution initiative, backed by Twitter and The New York Times, which aims to help consumers identify where digital content originated and if it has been altered.  The Photoshop maker is developing an opt-in system that will allow creators and publishers to securely attach attribution