Adobe

From today the Adobe Experience Manager is available as a cloud service. Previously it was offered in two ways, on-premise and as a managed service.   The cloud-native architecture will bring the benefits of SaaS to the Adobe product, including faster implementation and easier integration – a sore spot for marketers when

Adobe has appointed Informatica CEO Anil Chakravarthy as executive vice president and general manager, Digital Experience.  Reporting to Adobe president and CEO Shantanu Narayen, Chakravarthy will lead Adobe’s Digital Experience business which includes its marketing, analytics and commerce software. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case

Consumers are constantly bombarded with products and deals through emails, push notifications and social media. This can be overwhelming, which is problematic for brands. A recent Magento study, Something for Something, Brand Utility: Listening To Customer Feedback, Responding With Better Experiences argued that to counteract this saturation brands should listen to customers

 In fiscal year 2019, Adobe achieved record annual revenue of $11.17 billion, which represents 24 per cent year-over-year growth. Shares in the software company, which released its fourth quarter and full year results overnight, were up 3 per cent after beating Wall Street’s expections.  Sign up to Which-50’s Digital Marketing

Adobe has announced a new content attribution initiative, backed by Twitter and The New York Times, which aims to help consumers identify where digital content originated and if it has been altered.  The Photoshop maker is developing an opt-in system that will allow creators and publishers to securely attach attribution

Collaboration platform provider Box used its BoxWorks user conference in San Francisco which started today to preview enhancements to Box Shield and Box Relay, along with upgrades to its integrations with industry-leading vendors such as IBM, Microsoft, and Adobe. All the improvements were aligned to what chief product officer Jeetu

The consolidation of marketing companies into platforms is a disservice to marketers and has stifled innovation, according to the head of product of Acoustic, the newly formed marketing technology company. Acoustic was created following the sale of IBM’s marketing assets to private equity firm Centerbridge Partners in April. The company

Oracle has launched new enhancements to its customer data platform and announced the first customers for CX Unity, which builds on the data and marketing products the company has built and acquired over the past eight years. Both Salesforce and Adobe have announced their own CDPs this year. According to

Business handshake

Arq Group, an Australian digital solutions provider, has partnered with enterprise cloud data management provider, Informatica, to expand its data capabilities and empower customers to make smarter and more informed data-driven decisions. The partnership with Informatica will provide a platform for Arq Group to elevate its current suite of data

Amazon sold more than 175 million products during its global Prime Day sales this year, eclipsing any of its previous sales events. But US customers are reporting the ecommerce giant hasn’t been able to keep up with demand, failing to deliver items within its advertised delivery periods. Sign up for