Australian Buy Now Pay Later (BNPL) player Zip Co is set to grow its reach worldwide following a deal with Adobe to partner with the latter’s Magento e-commerce platform. The deal sees Zip become an Accelerate Partner in Adobe’s Exchange Partner Program, and means that Zip’s BNPL services will be

Intelligent creative platform VidMob has closed its Series C financing, raising $50 million in expansion capital from a group of funds, strategic investors, and influential companies in the creative technology space. The company says the new round will support its global expansion, new e-commerce initiatives, ongoing investments into advanced technology,

Box revealed last week that it is buying SignRequest, a Dutch cloud-based electronic signature company, in a further challenge to Adobe and DocuSign who have traditionally dominated the market. It paid $55 million for the business, according to VentureBeat. It also reflects the opportunity for technology companies from the rapid

CIOs expect to have less money to spend overall but will allocate more of their budgets to cybersecurity and automation as social distancing rules accelerate digital adoption and place limits on the work humans can carry out.  Conducted between April 24 and May 7, 2020, Adobe’s CIO Perspectives Survey captures

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Adobe, IBM and Red Hat announced a strategic partnership that they say will help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalised experiences across the customer journey, driving improved

Programmatic creative management platform Bonzai has announced a new partnership with Adobe Advertising Cloud. Indeed, around 200 sites are already using the integrated solution across Australia, New Zealand, and South-East Asia. The deal will enable marketers and advertisers who use Adobe Advertising Cloud to access Bonzai’s creative formats for their

Adobe is getting out of the adtech managed services businesses. CEO Shantanu Narayen told investors last week during a Q2 earnings call the company will not continue to offer its Advertising Cloud transaction services. It marks a significant retreat for the marketing tech leader and may raise some questions in

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WPP AUNZ has launched a new division, the Centre of Excellence which advises clients to navigate the digital landscape, drive maximum value from their existing data and fully leverage their martech investments.  Led by Adam Good, executive director – marketing technology, the Centre of Excellence main focus is marketing automation.

It’s not just the regular online shoppers filling up their shopping charts from home. Ecommerce volumes are surging to record highs thanks to first-time shoppers, according to new data.  Store closures and stay-at-home orders have accelerated ecommerce adoption around the globe. According to data from Adobe, in the US ecommerce

Adobe today announced Simon Tate as its Asia Pacific president. Tate joins from Salesforce where he spent six years as APAC senior vice president. From May, Tate will lead Adobe’s business across the region and report to Adobe president, international, Paul Robson. Webinar: The role of the CMO at the