Adobe

Programmatic creative management platform Bonzai has announced a new partnership with Adobe Advertising Cloud. Indeed, around 200 sites are already using the integrated solution across Australia, New Zealand, and South-East Asia. The deal will enable marketers and advertisers who use Adobe Advertising Cloud to access Bonzai’s creative formats for their

Adobe is getting out of the adtech managed services businesses. CEO Shantanu Narayen told investors last week during a Q2 earnings call the company will not continue to offer its Advertising Cloud transaction services. It marks a significant retreat for the marketing tech leader and may raise some questions in

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WPP AUNZ has launched a new division, the Centre of Excellence which advises clients to navigate the digital landscape, drive maximum value from their existing data and fully leverage their martech investments.  Led by Adam Good, executive director – marketing technology, the Centre of Excellence main focus is marketing automation.

It’s not just the regular online shoppers filling up their shopping charts from home. Ecommerce volumes are surging to record highs thanks to first-time shoppers, according to new data.  Store closures and stay-at-home orders have accelerated ecommerce adoption around the globe. According to data from Adobe, in the US ecommerce

Adobe today announced Simon Tate as its Asia Pacific president. Tate joins from Salesforce where he spent six years as APAC senior vice president. From May, Tate will lead Adobe’s business across the region and report to Adobe president, international, Paul Robson. Webinar: The role of the CMO at the

More than 30 per cent of the 400 patents Adobe filed last year were specifically related to artificial intelligence and machine learning.  Adobe introduced its AI capability Sensei four years ago and has since launched hundreds of new AI-powered features and capabilities across its portfolio. Within its marketing, advertising and

Digital transformation journeys will accelerate during the global COVID-19 pandemic, moving from delivering personalised experiences to providing essential services says Shantanu Narayen the Chairman and CEO of Adobe. “While many organisations have taken steps towards becoming a digital business, the environment we face in 2020 is only accelerating the need

Global and local tech giants are offering their services for free via an online portal that has launched to assist Australian companies during the COVID-19 pandemic.  The Australian Information Industry Association (AIIA) unveiled the online resource centre yesterday to help businesses and workplaces move towards remote working arrangements as the

Most Australian and New Zealand organisations rate their ability to deliver customer experiences as not very advanced or immature, well behind the global and regional levels, according to Adobe’s latest research. But the marketing giant says Australia’s banking industry is an exception – in some cases the envy of the

Adobe Experience Platform is now available in Australia, launching this week on Microsoft’s local Azure cloud infrastructure. Adobe says Australian and New Zealand organisations will for the first time have access to the enterprise-grade customer experience platform which includes several services and applications. The American company is also increasing its