Adobe

Oracle has launched new enhancements to its customer data platform and announced the first customers for CX Unity, which builds on the data and marketing products the company has built and acquired over the past eight years. Both Salesforce and Adobe have announced their own CDPs this year. According to

Business handshake

Arq Group, an Australian digital solutions provider, has partnered with enterprise cloud data management provider, Informatica, to expand its data capabilities and empower customers to make smarter and more informed data-driven decisions. The partnership with Informatica will provide a platform for Arq Group to elevate its current suite of data

Amazon sold more than 175 million products during its global Prime Day sales this year, eclipsing any of its previous sales events. But US customers are reporting the ecommerce giant hasn’t been able to keep up with demand, failing to deliver items within its advertised delivery periods. Sign up for

Amazon’s artificial holiday sale is underway in Australia. Amazon Prime Day was launched in 2015 and first held in Australia in 2018. At the time it was the company’s biggest sales day since launching a local presence in Australia in December 2017. Sign up for Which-50’s Irregular Insights newsletter The

Consumer expectations and behaviours are changing more rapidly than enterprise technology, forcing retailers to rethink how they design and architect their technology stacks to differentiate their offerings and avoid racking up technical debt. One approach to this conundrum, which is gaining more airtime in conferences and discussions between vendors, consultants,

digital ecosystem

Companies that invest in transformation of experience — across people, process and technology — demonstrate superior performance compared to those who do not. The Adobe-commissioned Forrester report, The Business Impact Of Investing In Experience, A Spotlight On Asia Pacific, noted that firms which have been defined as experience-driven businesses consistently deliver

Microsoft Australia has transformed its B2B marketing model, placing greater emphasis on buyer/user needs when it engages with customers, according to Nicole Beecroft, commercial marketing manager. During the Adobe Symposium in Sydney last week, Beecroft spoke about the company’s B2B marketing transformation.  Sign up for Which-50’s Irregular Insights newsletter She

Adobe Symposium, Sydney 2019

Businesses need a different mindset to source the talent they need to successfully transform, argues Suzanne Steele, managing director for Adobe Australia and New Zealand. Speaking yesterday during the opening keynote of Adobe Symposium in Sydney, Steele acknowledged the critical role of technology in digital transformation, but noted organisations are

Adobe’s marketing team radically altered its mindset, talent and relationships with agencies to adapt to a new way of operating, according to John Travis, VP Brand Marketing, Adobe. Speaking at Adobe Symposium in Sydney today, Travis outlined how Adobe’s marketing department changed as the Photoshop maker transformed from selling boxes

retail, shopping, smartphone

Consumers in Australia and New Zealand expect more than their global counterparts, according to new research from Adobe. But they are also concerned about the threat technology poses to privacy, according to the study. Sign up to Which-50’s Digital Marketing Newsletter Nominate today for the Which-50 Digital Experience Awards. Simple.