The Association for Data-driven Marketing and Advertising (ADMA), part of the Australian Alliance for Data Leadership  (AADL), has announced that Steve Sinha has been appointed Chief Operating Officer for the network of associations which includes ADMA, IAPA, DGA and Digital + Technology Collective. WHICH-50 Reader Survey: Help us improve Which-50 by

Marketing’s primary function is to grow revenue, but marketers aren’t very good at measuring it or proving it, according to a new Marketo whitepaper that I recently helped develop late last year. The results of the study conducted by Marketo and ADMA confirm much of what Which-50 has learned anecdotally

Although revenue growth is the top focus for marketers in ANZ, over 50 per cent of marketers admit to guessing the impact of marketing contributions, according to a new report by Marketo and ADMA. The research, which surveyed 444 senior marketers, found that 61 per cent of those surveyed feel

Research by Capgemini and MIT has identified four overarching customer-experience archetypes: Hosts, Companions, Advisors and Directors. Of course the devil is in the detail and the real question is how can companies go about securing the best outcomes. For instance, are the smart application of technologies and the clever use

marketing, agile, post it note

As technological innovation accelerates at an alarming pace, the challenge of adapting and executing a winning customer-experience strategy can prove expensively daunting for many organisations. The largest gains accrue to firms that can incorporate great customer experience — augmented by digital technology — as an inseparable product feature to harness

Marketers get it — delivering great customer experiences is critical to a brand’s success. Over the last 12 months, ADMA and Which-50 separately and collaboratively have managed multiple roundtable discussions with senior marketing and analytics executives around Australia on the topic of customer experience. While the importance of CX is

business, strategy, marketing plan

Each year, Australian consumers close their wallets and walk out the door of one business on the way to another. For the brands waving bye-bye to their unsatisfied customers, the cost is estimated at $120 billion. That figure comes from an Accenture study conducted in 2016, and demonstrates the importance

Over the last few years, the Association for Data-driven Marketing & Advertising (ADMA) has been rolling up other related data and digital organisations under its umbrella. Today it announced an organisational restructure that will see all four of its existing associations and education arm operate under a broader business network

AMY Awards 2017

Clemenger BBDO Melbourne walked away with three awards from the 2017 AMY Awards, held last Friday at the Peninsula C, Melbourne. The awards, organised by the newly rebranded Digital + Technology Collective (formerly AIMIA), recognise excellence in digital campaigns, products and applications. Clemenger BBDO Melbourne’s work for Snickers and the

A year after buying the assets of the Australian Interactive Media Industry Association (AIMIA), ADMA  has renamed the digital agency association as Digital + Technology Collective. AIMIA fell apart more than a year ago as the board split over the direction of the group with one faction wanting to position