Adform

File, data, transparency

Adform says it has received PwC validation around the transparency of its tool set. The so called adtech tax is a contentious issue in the industry, which came back into sharp relief in May this year after a two-year research project initiated by the ISBA and AOP in the UK

Danish adtech company Adform has opened its first office in Australia. The Sydney-based operation will provide on-the-ground support for many of Adform’s existing Australian clients, as the company supports the growing programmatic market in the region, which is worth in excess of $1 billion. Sign up to Which-50’s Digital Marketing

ad fraud

Danish adtech company Adform says it has uncovered “one of the largest bot networks to be discovered in digital advertising”. ‘HyphBot’ is a highly sophisticated ad fraud operation responsible for millions of false impressions, according to the company. They also say the scheme was netting as much as $US1.2 million