Adele Wieser

Adtech company Index Exchange (IX) has promoted Adele Wieser, previously Country Manager for Australia and New Zealand, and Janette Higginson, previously Buyer Development Director, Australia and New Zealand, to APAC Regional Managing Director and APAC Head of Demand, respectively. Both individuals were IX’s first employees in Asia and since then

Founded in 2001, Index Exchange is one of the oldest adtechs but it’s also one of the newest players to join the Australian market. An analysis of local publishers’ ads.txt files shows the ad exchange has been widely adopted, despite only entering the Australian market a little over a year