Addressable TV

A major reason smart TVs are relatively cheap is because the devices can now be monetised well after sale, including the collection of viewer data for targeted advertising, according to comments by a US TV company CTO. Sign up to Which-50’s Digital Marketing Newsletter Vizio’s technology chief, Bill Baxter, explained

At a global level programmatic growth is slowing as it becomes the digital dominant method of trading digital advertising, according to a new report.  Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today.

Brand versus performance marketing

If you want to see an insurgent digital company that ticks all the boxes of contemporary Internet nomenclature, it would be hard to go past Zuper. An innovative fintech, its members sit at the core of the business, crowdsourcing the expertise needed to pick trends, build products and even help

Nine has launched an addressable advertising solution which will allow advertisers to target viewers on its broadcast video on demand (BVOD) platform, 9Now. Nine’s BVOD platform requires viewers to log in and now has a database of 6.5 million user IDs. Marketers and advertisers can target those users based on

Addressable television is a trend generating excitement in the broadcast industry. Indeed it has been a matter of some discussion at recent events like the programmatic summit in Sydney at the start of March, and the Future of TV Advertising Forum in February. Globally, addressable TV remains in a nascent