Adam Singolda

Taboola says its acquisition of Outbrain broke down because, after reviewing financial information, the original terms did not benefit its shareholders enough. Outbrain has declined to expand on the details of the breakdown. The two rival advertising platform companies announced a $US 850 million “merger” in October last year which

Taboola has expanded its content recommendation network well beyond the widget at the bottom of a publishers’ articles that suggests reading content from elsewhere on the web. It’s next focus is delivering native content to more smartphones and their lockscreens. The 11-year-old Israeli company, which is now headquarter in New

The strategies put in place now by digital publishers will determine the winners and losers over the next few years. That’s the view of Adam Singolda, founder and CEO of Taboola, who is overall optimistic about publishers’ futures even as Facebook and Google hoover up most of the new digital