ad tech

Australian marketers’ campaigns are being hindered by sophisticated ad fraud but most brands aren’t even aware it’s happening to them, according to Luke Taylor, founder and chief operating officer of TrafficGuard, a Perth-based company that uses machine learning to detect and prevent ad fraud. “Everyone in advertising knows about ad

The ACCC is asking for submissions for its inquiry into the digital advertising technology supply chain and advertising agency services in Australia.  Submissions are open now and close April 21.  The consumer watchdog is asking for views from companies who buy digital display advertising, ranging from small businesses to global

As more money pours more into digital advertising the size of the opportunity grows for ad fraudsters, who are continually developing new schemes to evade detection and pilfer the riches from the advertising ecosystem.  The World Federation of Advertisers (WFA) estimates that by 2025, over $50 billion will be wasted

After working at my last ad tech company, the decision was made to go agency side much to the chagrin of my colleagues, all who warned of the pitfalls involved with agency life. Being placed on our agency’s highest value account and on one of the largest lines of business

Criteo shares have once again been smacked, dropping to a new low at one point after Facebook decertified the company as a marketing partner and analysts at Goldman Sachs issued an unfavourable note on the subject. Shares in the company peaked in April last year at $54.39, but closed at

I’m old enough to remember technologies like Sony’s BetaMax and how it was replaced by JVC’s VHS. BetaMax was arguably a better format but JVC won the battle and consumers were all forced to go out and buy new players to watch movies. This was a decision that was not made

rich poor robots, AI, money, automation

Buy-side adtech Sizmek is today launching a bundled suite of programmatic creative solutions, enabling brands and agencies to easily execute relevant, personalised advertising at scale. The company said it would provide advertisers and agencies with different bundle options that include creative production services, media execution and dynamic creative optimisation (DCO)

robot, chalk, AI

Ad tech company the Trade Desk is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media more effectively. Sign up to Which-50’s Digital Marketing Newsletter Collectively referred to as the Next Wave, this release includes three products: Koa is

US telco AT&T is buying adtech company AppNexus. Terms of the deal were not disclosed but sources for the Wall Street Journal say the transaction is valued around $1.6 billion. The privately-owned ad exchange will become part of AT&T’s advertising platform. The announcement comes weeks after the close of AT&T’s


Buy-side advertising platform Sizmek wants to raise the bar for transparency in the programmatic industry by promising “total transparency” for advertisers across its platform. To help agencies and advertisers gain a clearer understanding of campaign performance and cost, Sizmek is offering transparent pricing across its media, creative, data, technology, and