The local online advertising industry is beginning to recover from its COVID-19 damage, growing 11 per cent in the last quarter, data from the Interactive Advertising Bureau released today shows. But total spend is still down from 2019 levels including the biggest spend category – search and directories – shrinking
Once upon a time digital disruptors were able to build products and enjoy rapid growth without having to spend big on advertising. In other words, the product was the marketing. Or as marketing veteran Karen Ganschow puts it in this week’s cover story: ”If you create a great solution to
In 2020, 69 per cent of all digital media will trade programmatically, up from 65 per cent this year, according to Zenith’s Programmatic Marketing Forecasts 2019. The total amount spent programmatically will exceed US$100 billion for the first time in 2019, reaching US$106 billion by the end of the year,
As the market matures, the growth of internet ad spend in Australia is expected to slow down dramatically, dropping from 12 per cent to 3 per cent by 2021. That’s according to new ad spend forecasts released by Zenith. “Internet ad spend grew 12 per cent in 2018, but a
Total digital advertising spending will reach $520 billion by 2023; rising from $294 billion in 2019. The figures are contained in a new study by Juniper Research. One in five of those dollars will be lost to fraud, revealed in figures contained in separate research by the company. According to
Online advertising spend is creeping slowly but surely towards the 50 per cent mark of total global ad spend, according to the latest forecasts by Zenith. It is now predicting that by 2021 online spend will reach 49 per cent of the total market, representing around US$329 billion. In Australia
Ad spending is expected to grow or remain more or less steady across all channels except for print, according to new forecasts released today. Print ad spend is set to decline 5 per cent in 2019, dropping to $1.7 billion, according to GroupM’s updated 2018 and 2019 ad investment forecasts.
The latest ad spend forecasts from Dentsu Aegis Network shows slower growth than originally predicted in Australia and key markets around the world. Overall global ad growth is predicted to grow 3.6 per cent in 2018, down from the 4.3 per cent growth Dentsu predicted in June 2017. WHICH-50 Reader