ad fraud

Criteo’s detection and mitigation of ad fraud is almost twice as bad as its peers in the AdTech sector, according to a paper by private due diligence investment group Gotham City Research. Following on from its analysis of the Method Media Intelligence study last week, GCR has released a more detailed outline

Uber is suing advertising agency Fetch Media, owned by ad giant Dentsu, over alleged ad fraud. The ride-sharing service claims the agency billed Uber for fake online ads and took credit for app downloads it didn’t generate. Uber filed the lawsuit Monday afternoon in US District Court in San Francisco

Dataxu, a leading software provider for marketing professionals, has identified an alarming and consistent pattern which has it stepping up its defense-in-depth approach to ad fraud leading up to “The Money Fight” boxing pay-per-view between Floyd Mayweather and Conor McGregor on Saturday, 26 August. Lawrence Epstein, the Chief Operating Officer

Ad fraud

I’m a great dinner party guest. That good ‘ol, “So, Lizzy, what do you actually do for a living?” question inevitably arises, and I typically take the opportunity to tell people about the general research topics I’ve been working on. For the past six months or so, my friends and family have

marketing technology

The Association for Data-driven Marketing & Advertising (ADMA) is launching a free education program for its members under its education arm, ADMA IQ, to tackle the issues of viewability, ad fraud and brand safety. It comes after allegations of ad fraud, admissions of mis-stated metrics and unintentionally funding Neo-Nazis have

Progress, but a long way from victory. That’s the bottom line of a new study by the ANA (Association of National Advertisers) and White Ops into the war against bot fraud — essentially, bot-driven ad fraud. Advertising fraud is a huge issue. Within a decade, online ad fraud could be the world’s second-largest

Ad Fraud

Not worried about ad fraud? If you utilise mobile advertising from third-party ad networks, there’s some bad news: on average, 15 per cent of that advertising is dodgy as all get out. That’s right — 15 per cent is fraudulent, according to a study by Tune. And that’s just the

The US Department of Justice has added WPP, the world’s biggest media agency, to the list of companies it has subpoenaed for a growing price-fixing investigation. Omnicom, Publicis and Interpublic have all already acknowledged they are cooperating with the DOJ. The investigation is being run out of the Antitrust group

Ad fraud and anticompetitive behaviour will likely dominate headlines in 2017, as the business practices and gravity-defying financial performance of some ad techs comes under the spot light. In the latest news, the second- and third-largest advertising holding companies in the US — Omnicom and Publicis — have both revealed they have received

Marketers need to engage in protective measures when buying in-app ads, according to new research that identified significant mobile ad fraud in both certified and uncertified apps. Ad fraud appears on 52 per cent of uncertified apps and in 8 per cent of certified app traffic, according to a new