ad fraud

Want to experience the joy of ad fraud in near real time? Here is your chance. Posters to Reddit reported an ad fraud program in the last 48 hours involving fake 300-by-250 video ads for McDonald’s. Our understanding is that the value of the fraud is tiny. Instead, the interesting

iceberg, viewability, transparency

Viewability is still the number one concern for brands, which are putting pressure on the digital media ecosystem to reform and to embrace greater transparency. That’s a key finding from WARC’s Toolkit 2018 survey of more than 600 marketers on both agency and client side from around the world. WHICH-50

Uber is being sued by Fetch Media, the mobile ad agency it launched legal action against last September for failing to prevent ad fraud. Now the Dentsu-owned agency is demanding Uber cough up $19.7 million for unpaid invoices, arguing that its contract didn’t require it to police or prevent ad

money fraud, counterfeit

Publishers are losing up to $3.5m a day to counterfeit video inventory according to a major study involving 16 publishers and tech firms Amobee, Google and Quantcast. The study, which included publishers such as The New York Times, Business Insider and Washington Post, discovered massive volumes of counterfeit inventory across

Marketers have been dealing with ad fraud and brand safety challenges since the earliest days of digital advertising. But these issues have more recently bubbled up to the top of the priority list for marketing leaders responsible for advertising as they continue to dig for answers on the performance and

botnet

The criminal enterprise behind the recently detected HyphBot digital advertising scam, reportedly one of the biggest of its kind in the world, exploited the lax oversight procedures of more than a dozen SSPs and Exchanges to build a sophisticated global fraud operation that raked in as much as $US1.2 million

Yesterday the IAB formally announced its ads.txt initiative. This is a small but reasonable attempt to address one small part of the huge ad fraud ecosystem that next year will cost advertisers an estimated $19 billion, and a massive $44 billion by 2022. In Australia, the figure quoted is about $120

Mobile app marketers are losing between $100 and $350 million a year to fraud according to a new report from Tune. The report said mobile marketers spent $5.5 billion on them in 2016 in the United States alone, and it suggests another $6.2 billion this year. Sign up to Which-50’s Irregular Insights

ad fraud

Advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022. The figures are contained in a new report from Juniper Research and echo the

Global Brands and advertising agencies who have dramatically decreased programmatic ad spend are seeing little to no negative effects, according to reports which have emerged throughout the year. So what is going on? The bottom line is that their success suggests that more forensic ad buying strategies can be spectacularly