ad fraud

Ad fraud remains an embedded, expensive and pervasive problem in the digital advertising sector, although attitudes have changed dramatically from a few years ago when marketers and the adtech sector alike preferred to pretend the problem did not exist. One of the key moments of cut-through for many was when

Marketing losses due to ad fraud will rise to $35 billion in 2020, a global economic study by CHEQ has revealed. The cybersecurity company has undertaken a report detailing the full scale of ad fraud with economist Roberto Cavazos, a professor at the University of Baltimore, using the latest economic

While brands have pulled back online advertising spend, Australia remains one of the best advertising media markets in the world for programmatic, according to a leading ad verification company. But fraud remains a problem, especially when brands do not use any mitigation strategy — as high as 13 per cent

Australian marketers’ campaigns are being hindered by sophisticated ad fraud but most brands aren’t even aware it’s happening to them, according to Luke Taylor, founder and chief operating officer of TrafficGuard, a Perth-based company that uses machine learning to detect and prevent ad fraud. “Everyone in advertising knows about ad

A newly revealed ad fraud bot is taking advantage of large unaudited ads.txt files, impacting billions of video advertisements and stealing millions of dollars from advertisers, according to ad verification company Integral Ad Science. IAS says the bot, known as the 404bot in reference to its domain spoofing, has existed

As more money pours more into digital advertising the size of the opportunity grows for ad fraudsters, who are continually developing new schemes to evade detection and pilfer the riches from the advertising ecosystem.  The World Federation of Advertisers (WFA) estimates that by 2025, over $50 billion will be wasted

It was probably an unproductive day at the office for many on Monday. A recent survey from Robert Half Technology, a human resources consulting company, found that 52 per cent of employees planned to shop online on Cyber Monday. And while Internet traffic scaled last Monday as many were hunting

ad fraud

Australia has the third highest rate of ad fraud in the world with nearly one in three of all local programmatic ad impressions determined invalid traffic, according to Pixalate, a global fraud intelligence company. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today! Download: Strategy First –

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Total digital advertising spending will reach $520 billion by 2023; rising from $294 billion in 2019. The figures are contained in a new study by Juniper Research. One in five of those dollars will be lost to fraud, revealed in figures contained in separate research by the company. According to

Mobile app brand safety violations have grown by almost 200 per cent in the last year – as users’ content consumption patterns and corresponding ad budgets increasingly shift to mobile. The data is contained in a new report from Double Verify which also reveals that the number of CTV and