ad fraud

Australian marketers’ campaigns are being hindered by sophisticated ad fraud but most brands aren’t even aware it’s happening to them, according to Luke Taylor, founder and chief operating officer of TrafficGuard, a Perth-based company that uses machine learning to detect and prevent ad fraud. “Everyone in advertising knows about ad

A newly revealed ad fraud bot is taking advantage of large unaudited ads.txt files, impacting billions of video advertisements and stealing millions of dollars from advertisers, according to ad verification company Integral Ad Science. IAS says the bot, known as the 404bot in reference to its domain spoofing, has existed

As more money pours more into digital advertising the size of the opportunity grows for ad fraudsters, who are continually developing new schemes to evade detection and pilfer the riches from the advertising ecosystem.  The World Federation of Advertisers (WFA) estimates that by 2025, over $50 billion will be wasted

It was probably an unproductive day at the office for many on Monday. A recent survey from Robert Half Technology, a human resources consulting company, found that 52 per cent of employees planned to shop online on Cyber Monday. And while Internet traffic scaled last Monday as many were hunting

Australia has the third highest rate of ad fraud in the world with nearly one in three of all local programmatic ad impressions determined invalid traffic, according to Pixalate, a global fraud intelligence company. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today! Download: Strategy First –

Total digital advertising spending will reach $520 billion by 2023; rising from $294 billion in 2019. The figures are contained in a new study by Juniper Research. One in five of those dollars will be lost to fraud, revealed in figures contained in separate research by the company. According to

Mobile app brand safety violations have grown by almost 200 per cent in the last year – as users’ content consumption patterns and corresponding ad budgets increasingly shift to mobile. The data is contained in a new report from Double Verify which also reveals that the number of CTV and

Advertisers will lose $42 billion of ad spend globally this year to fraudulent activities committed via online, mobile and in-app advertising. Forty. Two. Billion. The figures are contained in a new study by Juniper Research. The figure is bad, but it’s even worse when you realise that it’s accelerating. Back

DoubleVerify released a quarterly report last week which suggests a huge increase in the release of fraudulent apps into the mobile ecosystem. That’s important because, according to eMarketer, mobile ad spend – estimated at $87 billion in 2019 – will account for more than two-thirds of overall US digital ad

Australia has the third highest rate of programmatic ad fraud in the world, according to a new report, which claims the rate of fraudulent programatic ads is 20 per cent. Mobile app ads are the riskiest form of advertising and the problem is worst on Android devices, according to the