ad fraud

Advertisers will lose $42 billion of ad spend globally this year to fraudulent activities committed via online, mobile and in-app advertising. Forty. Two. Billion. The figures are contained in a new study by Juniper Research. The figure is bad, but it’s even worse when you realise that it’s accelerating. Back

DoubleVerify released a quarterly report last week which suggests a huge increase in the release of fraudulent apps into the mobile ecosystem. That’s important because, according to eMarketer, mobile ad spend – estimated at $87 billion in 2019 – will account for more than two-thirds of overall US digital ad

ad fraud

Australia has the third highest rate of programmatic ad fraud in the world, according to a new report, which claims the rate of fraudulent programatic ads is 20 per cent. Sign up to Which-50’s Digital Marketing Newsletter Mobile app ads are the riskiest form of advertising and the problem is

US ad fraud consultancy Method Media Intelligence has written a report into one of the most popular games on the Google Play Store, accusing it of being a “major source of fraudulent traffic and games install attribution”. Word Link, a game developed by Worzzle Games, is one of the top

Bank, Coin Bank, Security System, Telephone

The US Justice Department has sent a clear signal it’s serious about stopping ad fraud, charging eight Eastern European men for allegedly operating two ad fraud schemes. The operations, dubbed “3ve” and Methbot, pocketed “tens of millions” of ad dollars over several years by charging advertisers for ad views that

IAB Australia is partnering with IAB Tech Lab, a global research and development consortium charged with developing and implementing global digital advertising industry technical standards. In an interview with Which-50 representatives from IAB discussed the new partnership and the industry’s fraud problem, which the IAB contends is not as rampant

Every hour of every day a million little crimes are committed online. And every time it happens, hundreds of legitimate businesses all over the world, with boards and shareholders and mission statements — some of them publicly listed — put the proceeds of those crimes in their own pockets. They

Ad safety company Pixalate has uncovered what it says is a ‘sophisticated’ mobile app fraud potentially costing advertisers up to $75 million a year if allowed to run unchecked. The company says it discovered that Android app MegaCast — which allows users to broadcast content to Google’s Chromecast — was

Ad fraud is at an all-time high and remains one of the most profitable criminal enterprises in the world, generating tens of billions of dollars a year. That’s the view of Dr Augustine Fou, cybersecurity and ad fraud researcher who this morning released a Slideshare presentation on LinkedIn describing the state of

iceberg, viewability, transparency

Ad fraud and invalid traffic are two of the biggest and most costly problems plaguing digital advertisers. Yet two San Francisco researchers say they encountered significant resistance from brands and agencies to the idea of addressing the problem when they took a new solution to market.  For all the promises