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Five companies control over 60 per cent of the local online ad market. Consolidation will increase So much for the brave new world. While the web may have spawned millions of new voices online, the business of media is as concentrated as ever. It’s just that the players have changed

Five companies control over 60 per cent of the local online ad market. Consolidation will increase So much for the brave new world. While the web may have spawned millions of new voices online, the business of media is as concentrated as ever. It’s just that the players have changed

Five companies control over 60 per cent of the local online ad market. Consolidation will increase So much for the brave new world. While the web may have spawned millions of new voices online, the business of media is as concentrated as ever. It’s just that the players have changed

Five companies control over 60 per cent of the local online ad market. Consolidation will increase So much for the brave new world. While the web may have spawned millions of new voices online, the business of media is as concentrated as ever. It’s just that the players have changed

Five companies control over 60 per cent of the local online ad market. Consolidation will increase So much for the brave new world. While the web may have spawned millions of new voices online, the business of media is as concentrated as ever. It’s just that the players have changed

Appointment: Integral Ad Science taps James Diamond as ANZ managing director New York based advertising intelligence outfit Integral Ad Science appointed James Diamond as Managing Director for Australia and New Zealand, while opening its Sydney office at the same time. Diamond (pictured) will be responsible for managing the company’s market

An Israeli ad blocking company Shine has taken out a full-page ad in New York’s Financial Times newspaper claiming customers are paying for ads to be displayed on mobile devices and that mobile ads soak up to as much as half of their monthly data allowance. The ad states mobile

The rage over ad blocking continues, with Phil Ely, Lowe Profero’s Asia-Pacific Head of Communications going head-to-head with Rocket Fuel’s ANZ Managing Director, JJ Eastwood. Sydney digital agency Holler recently argued that the industry should embrace ad blocking technology (and gave reasons why), prompting the head of the IAB in

Sometimes you have to kick the hornets’ nest. Our report into ad blocking, subsequently picked up by leading local ad title B&T (which has run with the issue further since then) has inflamed a debate at the top levels of the advertising industry world wide. The CEO of the Interactive

Ad viewability is a topic we’ve had to deal with great sensitivity when discussing with clients. As an industry we’re very comfortable revealing a problem when we have an antidote up our sleeve ready to solve it. With viewability however we have a challenge that’s been well documented by the