acquia

Despite no shortage of options, most marketers are still searching for their martech “Nirvana”. And as they have added more pieces to the marketing stack the technology has actually become a hindrance, according to Acquia CMO Lynne Capozzi. Capozzi explained the paradox during the company’s APAC user conference in Melbourne

The continued fragmentation of the marketing technology market is driving organisations to adopt more open source software solutions, as proprietary products fail to live up to their billing, according to SaaS vendor Acquia. Acquia has expanded from its traditional enterprise level web content management product and services built on the

rating feedback stars customer experience review

When it comes to customer experience in Australia, 54 per cent of consumers say brands are failing expectation for good customer experiences, according to a new study. The report, Closing the CX Gap: Customer Experience Trends Report 2019 by Acquia shows two-thirds of those questioned could not recall when a