Acoustic

The consolidation of marketing companies into platforms is a disservice to marketers and has stifled innovation, according to the head of product of Acoustic, the newly formed marketing technology company. Acoustic was created following the sale of IBM’s marketing assets to private equity firm Centerbridge Partners in April. The company

A shift in strategy post-GDPR has led to an increase in customer engagement with email marketing campaigns, according to a new study. The 2019 Marketing Benchmark Report details the latest trends in email and mobile marketing based off of 2018 data. It’s the first report to be released by Acoustic,

IBM’s marketing and commerce software offerings, which were sold to private equity firm Centerbridge Partners in April, are now a standalone company called Acoustic. Unveiled this week, Acoustic is positioning itself as “the largest independent marketing cloud” which will be led by an experienced team including former IBM executives. The