Accenture has announced Mark Green as its new Lead for Accenture Interactive Australia and New Zealand (ANZ), effective immediately. Green is currently Group CEO and co-founder of award-winning creative agency The Monkeys which was acquired by Accenture in 2017. He will maintain his role as Group CEO of The Monkeys.
CMOs need to reassess their data collection practices and keep an eye on regulators’ growing appetite for enforcing strict new privacy rules, according to new global research from Accenture Interactive Accenture Interactive’s 2019 Consumer Pulse Survey: See People, Not Patterns, surveyed over 8,000 consumers globally and found nearly 30 per
Marketers shouldn’t just have a seat at the leadership table, they ought to be the ones leading customer experience efforts across the entire organisation. That’s according to a new report from Accenture Interactive and Forrester Consulting, which identifies a new kind of marketing leader: the CMO Collaborator. The report, Rethink
Accenture Interactive has launched a Programmatic Services unit, which it says will help clients take control of their data and the technology they use for automated ad buying. The consulting firm will assist its clients to design, build and staff in-house trading desk capabilities. It will also offer managed services
Accenture has been hired to help achieve the Pope’s digital transformation plans for the Vatican’s communication department. No pressure. The Ministry of Communications of the Vatican has appointed Accenture Interactive to help design and deliver its new communications system called Vatican News. The move is part of the Vatican reform
Marketers are being told they need to create compelling human experiences for consumers in order to build greater connections. At the upcoming Adobe Symposium at Sydney Opera House this month, Accenture Digital Managing Director Michael Buckley plans on bringing that relatively abstract concept to life. Sign up for Which-50’s Irregular