Digital disruption is leading to an unprecedented erosion of brand loyalty across key industries, creating a ‘switching’ economy valued at over $US6 trillion, according to a new report by consultancy group, Accenture. Titled ‘Customer 2020: Are you future-ready or reliving the past?’, the reportfinds that a surprising proportion of companies

Mature economies have the potential to experience significant GDP gains over the next 15 years as the Internet of Things adds $14.2 trillion to the global economy by 2030, according to a new paper by Accenture. According to the report called “Winning with the Industrial Internet of Things”, “As the

Accenture is extending its digital footprint in Australia by buying Reactive Media, one of Australia’s largest digital agencies. The goal of the acquisition is to strengthen Accenture’s digital marketing and technology services in the fast growing digital space. Local agencies are proving tasty morsels to the Big Four accounting firms,

A report on the imapct of digital of the European economy argues that, while the vast majority of businesses see the potential in digital to support growth, they are still too focused on using digital investments to drive efficiencies rather than on making their products and services digital. According to

While only four percent of US consumers currently own connected home devices that number is expected to surge to 69 per cent within five years as the Internet of Things begins its inexorably rise. A study of 2000 US consumers by Acquity Group – a digital agency owned by Accenture –

US-based research outfit HfS has released its list of the leaders in the digital transformation services space, with IBM, Accenture and TCS occupying the top positions. According to the researchers, “2014 has shaped up to be the year Digital Transformation took root as a unifying theme for IT and business services.”

Companies need to focus on three key qualities in order to deliver highly relevant customer experiences at scale, according to Accenture. And those who succeed significantly outperform the market. The company has shared the information in an interactive infographic culled from a study called Digital Transformation: Re-imagine from the Outside

Well, nobody said it would be easy. Chief Marketing Officers say their ability deliver to a truly integrated omni-channel experience for consumers is going backwards. And, having rushed into analytics at the behest of the baying of consultants, they now report increasing levels of disappointment with their data science alchemists.

Prepare for a marked uptick in the digital transformation of business this year, say consultants Accenture. In a new report called “From Digitally Disrupted to Digital Disrupter, ” the company says the game in 2014 and beyond will be about integrating technologies like social, mobile, cloud and analytics into the