While only four percent of US consumers currently own connected home devices that number is expected to surge to 69 per cent within five years as the Internet of Things begins its inexorably rise. A study of 2000 US consumers by Acquity Group – a digital agency owned by Accenture –
US-based research outfit HfS has released its list of the leaders in the digital transformation services space, with IBM, Accenture and TCS occupying the top positions. According to the researchers, “2014 has shaped up to be the year Digital Transformation took root as a unifying theme for IT and business services.”
Companies delivering great customer experience at scale significantly out perform the market: Accenture
Companies need to focus on three key qualities in order to deliver highly relevant customer experiences at scale, according to Accenture. And those who succeed significantly outperform the market. The company has shared the information in an interactive infographic culled from a study called Digital Transformation: Re-imagine from the Outside
Well, nobody said it would be easy. Chief Marketing Officers say their ability deliver to a truly integrated omni-channel experience for consumers is going backwards. And, having rushed into analytics at the behest of the baying of consultants, they now report increasing levels of disappointment with their data science alchemists.
Accenture tracks an uptick in enterprise digital realignment identifying six key transformational trends
Prepare for a marked uptick in the digital transformation of business this year, say consultants Accenture. In a new report called “From Digitally Disrupted to Digital Disrupter, ” the company says the game in 2014 and beyond will be about integrating technologies like social, mobile, cloud and analytics into the