Accenture

The number of security breaches impacting Australian organisations increased 18 per cent in 2018, according to new research published by Accenture and Ponemon Institute. The study shows Australian companies experienced an average of 65 security breaches in 2018, compared to an average of 53 in 2017. Based on interviews with

Lego

To get the full picture of how their actions influence revenue, marketers must bring together online and offline channels as well as trade promotions and external factors. Some of that data like clicks and open rates, is instantaneous. Finding out how many people saw your TV ad may take a

Professional services firms are seeing strong demand for predictive analytics projects, but say Australian businesses still face challenges implementing or operationalising the insights gained from the statistical models. While predictive analytics is not a new capability partners from KPMG and Accenture say businesses still struggle when it comes to optimising

Two-thirds of large enterprises are not realising the full benefits of their cloud migration journeys identifying security and the complexity of business and operational change as barriers, according to a new report from Accenture. Based on a survey of 200 senior IT professionals from large businesses worldwide, the report —

The next big competitive advantage in insurance will be created by the ability to capitalise on “momentary markets,” or personalised policy and service offers tailored to customers’ unique life moments and delivered in real-time, according to a new report from Accenture. The report, Technology Vision for Insurance 2019, notes that

Coins, money, fintech, bank, cost

Applications are now being accepted for Accenture’s annual FinTech Innovation Lab Asia-Pacific, a 12-week program that helps early- and growth-stage fintech companies accelerate product and business development through mentorship with executives from top financial institutions. The sixth year of the Lab comes after global fintech investments more than doubled in 2018,

Accenture Interactive announced today that it will acquire acclaimed New York-based creative agency Droga5, in what is reportedly the largest acquisition for the international consulting firm’s marketing arm, in its 10-year history. Sign up to Which-50’s Digital Marketing Newsletter According to the statement issued by Accenture, the acquisition will boost

Two in three CEOs don’t believe that their current marketing leads have the leadership skills or business acumen required for the role, according to a new report from Accenture. The findings are based on a survey of nearly 1,000 CMOs and more than 500 CEOs at the world’s largest organisations

Artificial intelligence (AI) continues to be a lucrative technology space with the majority of startups either managing to secure venture capital (VC) backing or being involved in the thick of merger and acquisition (M&A) deal activity during 2014-2018. As a result, the race to fund or acquire AI-startups reflects the

Japan Airlines (JAL) is working with Accenture on a new service that applies artificial intelligence (AI) to answer passenger requests at the airline’s check-in counters. The service assesses what check-in counter agents are saying to passengers and then pushes relevant information to the agents’ tablets in near real-time, which includes