Trust but verify. But at the very least, verify, because expectations that digital advertising transparency will happen by proxy need to be much lower. That’s one of the key takeaways from a new report by the Australian Association of National Advertisers (AANA) called Transparency in the Australian Digital Supply Chain.
The AMAA announced the establishment of a new industry council for the Australian influencer marketing community under the banner of AIMCo (Australian Influencer Marketing Council) to support the channel. The new council provides a platform for companies working in the influencer marketing channel to work within a collaborative forum to
The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms. The Australian Digital Advertising Practices clearly articulate the areas of responsibility and requirements for
Three Australian advertising industry bodies have established a working group to design and publish a common set of best-practice operating standards to improve transparency in the digital advertising supply chain, to reduce fraud and improve brand safety. The Australian Association of National Advertisers (AANA), the Interactive Advertising Bureau Australia (IAB)