Consumer usage of ad blockers is rising steeply with the global installed base set to crack 200 million. The bad news for brands and even more so for traditional online publishers is that next year blocked ads will represent nearly $40 billion in lost potential revenue. Don’t worry, it

The tech sector has never had a problem with big numbers. Imagine any number large enough to meet any conceivable requirement. and you can be sure there is an IT outfit out there that will add another zero to the discussion. Earlier this year we reported a prediction by iDate