Consumers sit at the heart of the digital revolution. We know from McKinsey’s research that the benefits of digital disruption accrue mostly to the consumer, not the disrupter. And we can see how companies that put customer utility and experience at the heart of their business have been able to

Amazon on the Yangtse – tackling Alibaba on its home turf Sometimes you need to take a step back and absorb the breadth of events in the digital era. One recent event should be cause for a serious pause. Amazon, forecast at present to burn $US800 million next quarter, has

  The transparency of search as an advertising channel is appealing to marketers as it makes it relatively easy to forecast acquisition outcomes and to measure ROI. And, finance managers love the apparent certainty of it when it comes time to approve budgets. That’s why search is often the first

New research has found that Australians use the Google search function on their phones on average 12 times a day! The research was complied by ZeroDeskTop Mobile Analytics and appears – courtesy of Google – in the latest edition of B&T out this week. Says Lisa Bora, head of mobile at Google Australia,

The new co-chairman of 21st Century Fox, Lachlan Murdoch, has told investors he doesn’t underestimate the challenges ahead for Fox — especially as its fourth-quarter results are released. Mini-me Murdoch, who stepped into his father’s shoes after Rupert Murdoch stepped down last month, told investors that he fears satellite and

  Predictive analytics has become a critical part of the marketing toolkit in recent years, but in truth its influence has been rising for years. Studies by Accenture into the work of analytics professionals between 2009 and 2012 revealed almost a tripling in the number of organisations that primarily applied

  By leveraging the intelligence and innovative technology available today, marketers can transform their teams into agile organisations. That’s the recommendation of a new paper called the “Kenshoo Guide to Agile Marketing: How to get ahead and stay ahead in an ever-evolving digital landscape.”  (Download here.) We will be examining

Participants in global capital markets face the stark threat of mass democratisation due to digitally enabled movements such as crowd funding and peer to peer lending according to the World Economic Forum . Membership of the club is no longer a guarantee of success. Indeed, as Which-50 reported last month, Crowdfunders

First they will come for the bankers, then they will come for the brokers. According to a major new report from the World Economic Forum the most imminent effects of disruption will be felt in the banking sector; however, the greatest impact of disruption is likely to be felt in

Follow the eyeballs. It’s a fundamental strategy in publishing, and now it’s reshaping the future of smartphones and marketing. The reason? A tremendous showdown between Google Now and Apple Siri. The technorati are pondering which tech giant makes the best digital assistant, and it’s time marketers sat up and paid