If the global upheaval of the pandemic taught us anything, it’s that resilient businesses prioritise digital — or, more specifically, data.

Businesses either embarked on a digital transformation journey pre-COVID, putting them in good stead when the pandemic hit, or they pivoted fast. It was sink or swim.

According to Mark Nelson, CEO of global analytics platform Tableau, who recently spoke at the Tableau Live virtual event, while global business was launched into a period of dramatic change, the fundamentals of business remained largely the same. From finding new customers to retaining existing ones, the key foundations of good business are the same as they were a decade ago. However the tools to achieve the fundamentals have radically transformed. 

“Every business is realising it needs to be a digital business. And the heart of every digital transformation is a data transformation,” says Nelson. 

Tableau claims that it is focused on “analytics ubiquity” — helping customers to see, understand and use data more effectively. 

Nelson names cloud and SaaS delivery as one of the trends that has arisen as a result of heightened consumer expectations for speed and adaptability. When software and infrastructure are managed for businesses, they are able to focus their attention only on the thing that matters most: delivering their services to customers. 

“Instead of having the best tool and the best toolkit to go build things, it’s amazing to get pre-built solutions that are built for the problem that you need to solve,” says Nelson.

He also lists AI and ML as transformational, and areas that have become mainstream. Nelson claims that Tableau’s offering is bringing this technology to users in a way that allows them to gain the most value from it.

“Our mission remains unchanged. We are here to help people see and understand data.

“That means putting that ability to see and understand data in the applications that you want, at the time that you need it. Also, letting you take actions from that — not to see and understand, but really helping you integrate and automate.”

Companies that focus on building a “culture of data usage”, Nelson says, will be critical to their ultimate business success.

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