Sydney-born document design and automation company Qwilr has raised AU$10.8m (US$7.25m) in a Series A funding round, led by AirTree Ventures, Skip Capital, and Typeform co-founder Robert Muñoz. 

Previous investors Point Nine Capital, Right Click Capital, and Macdoch Ventures also re-invested in the round.

Qwilr’s cloud based sales document platform is used to create web-based sales documents for proposals, quotes and pitches. It also integrates with essential business tools like Salesforce, HubSpot, Slack and Xero, to automate essential business tasks for efficiency, from creating new proposals to updating CRMs. 

“Quite simply, Qwilr helps companies stand out from the crowd and win more business” said Qwilr co-founder and CEO Dylan Baskind.

Headquartered in Sydney, Qwilr previously raised $2 million to build a fast-growing SaaS business. The new investment round will enable Qwilr to accelerate growth through more engineering and product talent in Australia, and expand its customer-facing teams in Europe and the US. 

“While incredible innovation in enterprise software is enabling teams to collaborate remotely, customer communication — the lifeblood of any business — is still stuck in the stone age,” said Qwilr co-founder and COO Mark Tanner.

“Qwilr makes it quick and easy to create bold, visually-striking and interactive documents that drive consistency, efficiency and increased close rates for every sales team. It’s more important than ever that customer communication moves from the 1980s into the 2020s.”

John Henderson, Partner at Airtree Ventures, said: “It boggles my mind that sales and marketing reps still send PDFs to potential customers. The traditional business document suite is antiquated, clunky and lacking basic functionality, which should be table stakes in the age of the cloud and is even more imperative in a remote working economy.” 

Kim Jackson, Founder at Skip Capital, said: “The passion that Dylan and Mark have for transforming the way we communicate is inspiring. Just as Airtable is reinventing the spreadsheet, Qwilr is creating an entirely new form of communication without the inhibitions and obstacles older formats have.” 

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