A new post-graduate course offering professionals the chance to upskill and learn cutting-edge marketing technology skills has launched at Swinburne in conjunction with Adobe.

It follows the commencement of Adobe’s world-first strategic partnership with Swinburne University last year, which focused on undergraduate education.

The Graduate Certificate of Digital Marketing Technologies incorporates the current content from Adobe Digital Learning Services, giving students access to the Adobe Experience Cloud’s technology.

Adobe Experience Cloud is a set of integrated solutions used to manage digital assets, campaigns, data, analytics, and the personalisation of customer journey experiences. It is used by 12 of the top 20 ASX companies in addition to many other organisations in industries ranging from manufacturing to financial services.

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“The skills in this area are in high demand from industry,” said Swinburne’s Peter Ciszewski, Senior Lecturer in Digital Advertising Technology.

He said the course is ideal for people looking to retrain and upskill in the areas of digital marketing technology, and exposure to enterprise-level digital marketing technologies will give graduates the opportunity to progress in their professional careers.

Swinburne has also continued the roll-out of Adobe Digital Learning Services content in the digital advertising technology major and minors available to undergraduate students at Swinburne.

“The new Graduate Certificate of Digital Marketing Technologies course underscores Swinburne and Adobe’s commitment to fostering the skills of the next generation by preparing them to adapt, learn and grow,” said Kim Peretti, Adobe Senior Director of Training Services.

“By adequately addressing the digital requirements of today’s workforce, we’re equipping students with an arsenal of skills, enabling them to thrive in tomorrow’s workplace.”

As part of the partnership, Swinburne began rolling out the Adobe Experience Cloud, which underpins Swinburne’s strategic vision to gain a deeper understanding of current and prospective students, and alumni.

Using the Adobe platform, including platform integrations with Adobe Creative Cloud, Swinburne can effectively design, plan, execute, manage and optimise cross channel marketing campaigns that deliver personalised and engaging customer experiences.

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