The digerati are using the New Year’s break to catch up on their reading with MIT Sloan Management Review’s (MIT SMR) “Strategy, not technology, drives digital transformation” enjoying a revival over the break and dominating the first Chatter report of the year.

Each week Which-50 and KINSHIP digital study the global social stream to identify most influential social chatter on digital disruption and transformation. This week there were just under 10000 mentions of the terms we track — about half the regular level of activity and consistent with this time of the year.

First published in August, the MIT SMR report excited a lot of comment at the time as it emphasised the criticality of strategy, management and leadership ahead of the impact of technology, which is not necessarily a message of tech sector wanted to promote as it drives ever onwards towards Peak Digital.

The paper written by Gerald Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron and Natahsa Buckley was a key output from the 2015 Digital Business Global Executive Study and Research Project by Deloitte and MIT Sloan Management Review

The author’s argue that “Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress.”

Of course, the report does not discount the impact of technology, just its primacy. For those of you who prefer your digital disruption spelt in binary, regular Chatter Report contributor Vala Afshar also got the Chatterati tweeting when he shared a list of the most influential digital technologies as suggested by KPMG.

Not surprisingly, cloud, internet of things and data and analytics topped the list, although its interesting that biometrics and biotech made the list.

Finally, a tweet by Boston Consulting Group “Digital transformation is rewriting entire #business models also found favour. It linked through to a short video and some commentary from BCG to the effect that, “As entire industries are disrupted by bold digital entrants and business models, more and more companies are at risk of extinction”

According to the consultants, Music, retailing, media, and travel are far along on this path, but similar patterns are occurring in more traditional industries, such as banking, agriculture, energy, health care, industrial goods, and manufacturing.”

Correction: In an earlier version of this story authorship of “Strategy, not technology, drives digital transformation” was incorrectly attributed. We apologise for the mistake

About the authors

The Chatter Report, by KINSHIP digital CEO Mike Green and Which-50’s Andrew Birmingham, is a collaborative program run under the auspices of the Which-50 Digital Intelligence Unit. Membership fees apply.

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