Starcom has appointed Mark Duffy to the newly-created position of National Head of Digital, effective immediately.

Joining the agency’s national leadership team, Duffy is charged with connecting digital, performance and data insights with technology platforms and marketing intelligence solutions to drive business and human outcomes.

“As the Human Experience Company, our focus is on understanding how data and technology are influencing consumer behaviour, and what this means for brands,” said Starcom Australia CEO, Nick Keenan.

“The addition of Mark as National Head of Digital will strengthen our thought leadership in this area, as we apply tomorrow’s human experience thinking to client business needs today.”

Duffy was most recently at Columbus in various roles including as National Head of Product and Partnerships, and prior to that as National Head of Performance.

On his appointment, Duffy said, “In accepting the role at Starcom, I was drawn to the team’s passion for people and commitment to driving business outcomes for clients. Starcom’s values strongly aligns with my own passion and career ambitions, and I look forward to working with the team to drive our clients’ digital maturity and integration, to deliver real business impact.”

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