Southern Cross Austereo’s chief digital officer, Vijay Solanki, is leaving the network as his main objective is finished.

In an internal memo to staff Friday afternoon, CEO Grant Blackley outlined the company’s digital direction, saying it was on track, and announced Solanki’s departure.

Blackley cited numerous developments the media network had embarked on, such as the launch of brand space The Studio and the company’s digital transformation, which was led by Solanki.

“Over the past 12 months, Southern Cross Austereo has made significant progress with the latest digital results indicating the company’s digital audience is twice the size of any radio competitor,” the memo said.

“Vijay Solanki, chief digital officer has led this digital transformation including the creation of new product and data teams plus the initiatives outlined above. He will leave his role given we have achieved this stage of digital transformation.

“I would like to thank Vijay for driving the new digital strategy, rebuilding the infrastructure, the creation of new products and launching our data function,” Blackley added.

“We have made strong progress in our digital transformation and we are on track to fully integrate digital back into the business.”

Of his departure, Solanki said: “I’m really proud to have played my part in driving digital transformation as part of the SCA digital journey.

“The strategy was always about enabling the entire business to step up in digital. Over the last year, we have built great products including RadioApp, mobile apps & websites, products like Facebook Live and initiatives like Omny Studio and A2X.

“The crescendo has been the recent Nielsen digital result showing Southern Cross Austereo’s digital audience to be twice the size of any radio competitor. My team have been awesome.”

Solanki started in May 2015, coming on as the director of digital and innovation, with more than 15 years in digital leadership.

This article is republished from B&T

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