From Wednesday Amazon customers will be able to pick up their parcels from Myer stores under a new “Amazon Hub” agreement between the Australian retailer and the US giant.

Starting with 21 locations, Myer says it will expand the service to more stores in the run up to Christmas. Amazon customers will be able to select certain Myer stores as a delivery location upon checkout. When the parcel arrives at the store customers receive an email notification and have seven days to collect their order.

Amazon Hub already exists in hundreds of locations throughout Australia, through a network of parcel lockers and counter pickups. But the Myer deal is noteworthy because the two are considered in direct competition for online consumers.

The US giant gets another alternative local collection point for customers in a trusted store while Myer hopes it will lead to more traffic in its shops. Myer’s chief customer officer, Geoff Ikin described the deal as a “win-win scenario”.

“It’s solution led thinking for time poor customers, who can access Myer’s great range of services and brands that we believe Amazon customers will take advantage of when collecting their parcel,” Ikin said in a statement.

Myer also pitched its new parcel pickup locations as a safer option during the pandemic because of its amenities and customers needing to make fewer trips to shops..

Amazon Australia’s director of operations, Craig Fuller said the company has focused on convenience and low prices since launching in Australia in 2017.

“We’re excited now to partner with one of Australia’s most well-known and trusted retailers, Myer, to provide customers around Australia with new and alternative delivery locations for their orders. Not only does it provide our customers with more control, but it enables them to enjoy a quick and simple pickup experience at Myer’s network of conveniently located stores.

“Amazon Hub will allow Myer customers to order from a catalogue of millions of products on Amazon, and have them ready for collection at Myer’s well-known store locations.”

Myer’s 21 Amazon Hub store locations:

  • NSW: Sydney City, Bondi Junction, Chatswood, Warringah, Macquarie, Parramatta, Castle Hill, Roselands;
  • VIC: Melbourne City, Highpoint, Doncaster, Chadstone, Southland, Geelong; 
  • QLD: Brisbane, Chermside, Carindale, Pacific Fair, Maroochydoore; 
  • SA: Adelaide; 
  • WA: Perth
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