Australian fintech platform, SocietyOne, has appointed Melissa Cicero as its head of digital acquisition and chief marketing officer to spearhead growth in 2019.
Cicero spent the past six years in senior marketing and business strategy roles within the finance industry, most recently leading digital acquisition for credit cards and unsecured lending at Citibank. She has previously worked both locally and globally across multiple industries including retail, pharmaceutical, and telecommunications.
Mark Jones CEO of SocietyOne commented that Cicero’s appointment adds yet another level of experience and digital capability to their strong and innovative marketing team.
“Melissa has a wealth of experience in developing and executing digital marketing strategies that take businesses to the next level and ultimately deliver P&L outcomes,” Jones said.
“I am excited to welcome Melissa to the team. Her experience in the personal loan and credit card sectors of consumer finance, along with her commitment to SocietyOne’s mission of being Australia’s leading and most trusted marketplace lender makes her a perfect fit for the team.
Her appointment follows an impressive six consecutive record months of lending for SocietyOne, as well as a range of other high level appointments.
“SocietyOne is a real game-changer within consumer lending fintech,” she said.
“It’s an honour to be joining at such an exciting time for the company, and I look forward to building on the many successes SocietyOne has already achieved over the years and working with the team to take these achievements to even greater heights.”