Adtech firm Sizmek today announced the appointment of experienced media and advertising industry executive, Peter Hunter as General Manager to lead the company’s Asia-Pacific business.

Hunter has more than twenty years’ experience in advertising and media, having held senior agency and digital technology leadership roles in Australia and Southeast Asia. He will take up the General Manager, APAC role immediately. Based in Sydney, Hunter will move to Singapore in the new year, where the company recently appointed Oliver Weiss to lead strategic sales.

Peter Hunter, Sizmek’s new APAC GM.

“We believe Peter has the right commercial experience and strong leadership style needed to catapult the growth of the Sizmek business in Australia and the rest of Asia,” said Sizmek Chief Executive Officer, Mark Grether. “I’m really excited to have Peter join the team and together we’re all committed to further positioning ourselves as an industry leader in this explosive market.”

“We have determined that the Asian market, where Sizmek has seventeen offices, is becoming an even bigger growth area for us and we need to dedicate more resources to the region. Under Peter’s leadership we will continue to expand our local teams to better support our clients’ needs,” Grether said.

Hunter was previously General Manager, Australia and New Zealand, for audience data marketplace Eyeota, and prior to that role he was Commercial Director for Quantcast in ANZ. He has also worked as the Head of Digital at PHD, and Dentsu Aegis. In his role at Dentsu, Hunter was the CEO for iProspect Asia, where he helped set up fourteen new offices in the space of one year, including the creation of new operations in China, Singapore, Malaysia, Thailand, Philippines, Taiwan, India, Indonesia, Japan and Korea.

Hunter said the appetite among brands and agencies for an independent, transparent, full stack approach to digital advertising that brings together data, creative, and media was increasing, and he believes there is considerable scope to propel the Sizmek business in the Asia-Pacific region.

“I’m joining a business with a massive heritage in digital advertising and a very compelling technology stack. I’m looking forward to working with the local teams to continue to grow the APAC business, and showcase to the industry that there is a better alternative to the often restrictive walled garden environments—Sizmek can provide them with the transparency, effectiveness, and control they need over their digital ad campaigns,” Hunter said.

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