Simple has opened a London office, expanding the potential customer base for its Intelligent Marketing Platform after a securing $17 million investment earlier this year.

The marketing technology company has appointed Joe Jarrett as managing director EMEA who was the former CEO of global marketing and brand asset management platform Adgistics.

Wolfgang von Enckevort also joins Simple as global chief technology officer.

In August, Simple raised $17 million to roll out its Intelligent Marketing Platform globally. 

The funding was led by retail rich lister Brett Blundy’s BBRC Private Equity, with existing investor Perle Ventures also increasing its investment in the martech company.

Simple said the launch in the EMEA market enables the company to capitalise on momentum generated with the global unveiling of Simple’s Intelligent Marketing Platform onstage at Microsoft’s Inspire partners’ conference in July, leveraging the engineering and marketing support Simple receives as a Microsoft Cloud Solution Provider.

Jarrett said, “The combination of Simple’s experience in marketing and Microsoft’s technology stack will redefine the marketing execution landscape.

Wolfgang von Enckevort

“Our new capability will enable organisations to rapidly integrate marketing data from multiple sources to generate insights and improve marketing performance without losing sight of the value of creativity.”

“Marketing has become too fragmented with CMOs now directly owning relationships with up to 50 different technology platforms and sometimes more. This means 50 different but often overlapping sets of data.”

He continued, “If you can’t join all the activity together to understand and demonstrate the return on your marketing investment, then there’s a cost to that complexity. Simple helps marketers claw back that cost.”

Smart integrations for enterprises already working within Microsoft’s services ecosystem will be a key differentiator in EMEA, according to von Enckevort.

He said, “Introducing Simple’s Intelligent Marketing Platform to the Microsoft Business Solution ecosystem presents us with the unique opportunity to reinvent marketing operations management for enterprise and corporate organisations – at scale and anywhere in the world.”

Mike Brothers will be joining the Simple team as sales director EMEA, he was previously vice-president at Intellectsoft, and has worked with a number of startups in leading-edge technologies including martech, blockchain and IoT.

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