Clive Dickens, Chief Digital Officer of Seven West Media, has joined the board of IAB Australia, as the broadcaster steps up its involvement with the digital advertising industry group.
The company’s appointment to the IAB Board follows SWM’s decision to sell its 50 per cent stake in Yahoo7 to joint venture partner Oath as part of its strategy to fully own and operate its direct to consumer products.
Yahoo!7 is still on the board but will be replaced by Oath once the transaction with SWM is completed.
IAB Australia Chairman Cameron King said: “The addition of Seven West Media to the IAB Australia board will strengthen and broaden our industry insight and expertise, and enable us to continue our work driving investment in, and advocating for, digital advertising.”
The IAB is tasked with driving sustainable and diverse investments in digital advertising across all platforms. It recently launch the Australian industry’s first Digital Advertising Practices in collaboration with AANA and MFA.
The acting CEO of IAB Australia Gai Le Roy said: “We are delighted with Seven West Media’s decision to step up its involvement with IAB Australia and join the board. We are fortunate to continue to attract engaged and active board members who are committed to demonstrating and improving the way digital advertising delivers on business objectives for Australian businesses.”
Dickens has held the role of Chief Digital Officer with Seven West Media for four years, and is responsible for the digital strategy, execution and revenue for all SWM businesses. He is also Non-Executive Director for Airtasker, Freeview Australia, Yahoo!7, Health Engine and Code Club.
“Our digital business has evolved significantly during the last two years and we have built one of the largest live streaming ad-funded Broadcast Video on Demand (BVOD) platforms in Australia, so the time is now right for SWM to join the IAB Board,” Dickens said.
“Seven believes in a strong IAB, and values its role in creating a stable and vibrant digital industry through its important work in areas including independent measurement, standards and global best practice. We believe we have a valuable contribution to make to the IAB, and are looking forward to playing an even greater role in the future of the Australian digital industry.”
Seven West Media joins fellow IAB Australia Board members News Corp, REA Group, Carsales, Google, Simpsons Solicitors, Fairfax Media, Nine and Facebook. Earlier this year Telstra gave up its seat on the IAB board.