Gereurd Roberts, currently CEO of Pacific Magazines, has been named the new Chief Digital Officer of Seven West Media. 

The role, reporting to CEO James Warburton, will commence once SWM’s $40 million sale of Pacific Magazines to Bauer Media is finalised.

In the role, Roberts will be responsible for broadcast operations, digital product & technology, and information technology.

Commenting on the appointment, Warburton said, “I’m delighted to appoint Gereurd to this key role. Our online assets have never been more important, as digital platforms transform media and present us new opportunities. Through our BVOD service 7plus, which has grown 51 per cent year-on-year, and, we’re well positioned for the future. Gereurd will build on the digital growth he delivered at Pacific, where he grew their digital footprint by 70 per cent, in his new role.”

Roberts was appointed CEO of Pacific Magazines in October 2016, and prior to that served in numerous leadership roles in the business, including as General Manager, Commercial Director, and Publisher. His over two decades of experience spans management, commercial, and editorial roles, and beyond Pacific Magazines, he has held roles at Guardian News & Media and ACP (now Bauer Media).

He said, “I’m thrilled to take on this vital role in the business. We are clear about the importance of our digital assets in driving our content led growth strategy and I look forward to leading that charge, capturing the attention of audiences across all Seven touchpoints by delivering engaging content through our online platforms.” 

Roberts’ appointment follows the appointment of Charlotte Valente as SWM’s first Chief Marketing Officer in October and will be followed by the appointment of a Chief Content Officer.

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