Google, Apple, Facebook, Amazon, Baidu, Alibaba and Tencent. These are the digital giants that have taken control of consumer interactions.

In fact, Gartner predicts that by 2021, 20 per cent of all activities an individual engages in will involve at least one of the top seven digital giants.

The prediction is contained in the report “Market Insight: Gartner Global Top 100 IT Vendors in 2016”, which ranks the 100 largest tech companies in the world based on estimates for their revenue across IT and component market segments.

The report argues the seven digital behemoths will leave their mark on 2017. As enterprises increasingly digitalise their products and services Google, Apple, Facebook, Amazon, Baidu, Alibaba and Tencent will become involved in, or even take over, the digital experience.

“Digital giants effectively become gatekeepers for any business that delivers digital content and services to consumers,” said John-David Lovelock, vice president and distinguished analyst at Gartner.

“Any company that wants to engage consumers in, or through, their digital world will have to consider engaging with one or more of these digital giants.”

The focus of the digital giants has mainly been in the consumer, citizen and employee world. Because the digital giants have not yet been as focused on business to business (B2B), there is opportunity for other companies to take the lead, Gartner said.

“In the B2B world of selling technology solutions to large enterprises, some of the digital giants have already had significant impact,” said Lovelock.

“For example, Amazon Web Services’ cloud is disrupting enterprise hardware and software businesses dramatically. Apple’s iOS devices are dominant within enterprise mobility, and Google’s presence beyond search into browsers, cloud office and more is growing.”

Top global 100 vendors in IT in 2016

According to Gartner Global Top 100: IT vendors, Apple was the largest vendor with more than $218 billion in IT revenue — approximately $79 billion larger than the Number two vendor, Samsung Vendor Group. Google was placed third, followed by Microsoft and IBM.

Gartner Global Top 100: IT

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