Here is your chance to attend one of the world’s premium marketing events – Adobe Summit – as Which-50’s Guest Blogger. We’ll pick up the tab, so your CFO will be thrilled!

Entries are rolling into our #SendMeToSummit competition. As a member of the Which-50 media team, you will have access to all the keynotes, executive media briefings, breakout sessions and of course the ready-made group of travel buddies for drinks and dinners and post-conference parties.

To enter the competition all you have to do is share your own 120 character definition of one of 16 ad tech terms – see below.

And based on your feedback we have made it even easier to enter by creating an online form where you can provide as many definitions as you like with each definition representing an individual entry thereby improving your chances to win!

Here is a selection of the early entries.

  • Marlene Vicaire, Founder and Director, T-Shape Consulting: “An ad exchange is a digital marketplace for advertisers and publishers to buy and sell advertising space in real time #SendMeToSummit”
  • Carleen Newton, Operations Manager, Australian Institute of Company Directors: “AdServer : Platform that delivers ads into advertising spots on a website in milliseconds, once an impression is bought #sendmetosummit”
  • Michael Chen, Digital Portfolio Manager, Reload Media “#SendMeToSummit Consider ad server as the mission control for cmpgn creative. It tells DSP which ad to serve & record the delivery data.”
  • Jonas Jaanimagi, Executive Consultant IAB, “Algorithm is a safe word that sales guys can use when they need tech ops to step-in and explain how stuff works. #SendMeToSummit”
  • Jennifer Stokes, Senior Accounts Manager, Eyeota “Private Marketplace is an invitation-only RTB auction where the inventory owner invites the buyer to bid on inventory in the SSP via their DSP. #SendMeToSummit”
  • Raz Chorev,  CMO, Orange Sky CMOs:  “An automated system, calculating the price of ads in real time, based on current demand #SendMeToSummit”

Special kudos to Mylo Norman at YellowFin International for the following entries.

  • Algorithm: “Blanket word used by baby-boomers regarding the mechanics of anything tech related they can’t comprehend.”
  • User Experience: “Level of certainty your mother can successfully utilise a website or app, unassisted, is a good gauge of UX planning”

And 10 more just like it.

Here are the 16 terms you can define to enter the competition. Be sure to include the #SendMeToSummit hashtag.

  • Ad Exchange
  • Ad Server
  • Content Management System
  • Demand Side Platform
  • Private Market Place
  • Programmatic Buying Unit
  • Customer Relationship Management
  • Demand Side Platform
  • Private Market Place
  • Programmatic Buying Unit
  • Content Management System
  • Digital Asset Management
  • Algorithm
  • API
  • Tag Management System
  • Real-Time Bidding
  • SSP
  • Data Management Platform
  • User Experience
  • Viewability

Want help with your definitions? Download our Bridging the Adtech and MarTech Divide glossary we built with Adobe  

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