Salesforce has unveiled an artificial intelligence product known as Einstein. Leveraging the acquisitions of MetaMind, PredictionIO and RelateIQ, Einstein embeds AI capabilities in the Salesforce platform with the aim of making its software smarter and saving users time.

Einstein endeavours to uncover insights in the masses of data Salesforce accumulates — such as structured CRM data and unstructured data from email, social data streams such as tweets and images and even IoT signals. Salesforce said Einstein will automatically discover relevant insights, predict future behaviour, proactively recommend best next actions and even automate tasks.

For example, Sales Cloud Einstein will enable predictive lead scoring — to help sales reps focus on the best leads, or give them a nudge to make a call if a lead has mentioned a competitor in a recent email. Commerce Cloud Einstein, meanwhile, includes product recommendations to personalise offers to shoppers.

Marketing Cloud Einstein includes: predictive scoring, which will grade every customer’s likelihood to engage with an email; predictive audiences, which will build custom audience segments based on predicted behaviours; and automated send-time optimisation, which will predict the optimal time to deliver messages based on past customer behaviour.

“With Salesforce Einstein, we are delivering the world’s smartest CRM,” said Marc Benioff, chairman and CEO, Salesforce. “Einstein is now every customer’s data scientist, making it easy for everyone to take advantage of best-in-class AI capabilities in the context of their business.”

MetaMind founder Richard Socher holds the title of Chief Scientist at Salesforce, since the company was acquired in April this year. Socher heads up the Salesforce Research group — made up of a team of researchers and data scientists — which is focused on “delivering cutting-edge, breakthrough AI research across deep learning, natural language processing and computer vision to Salesforce’s product and engineering teams.”

Pricing and availability for Salesforce Einstein will vary. Some features will be available at an additional charge, while others will be included as part of existing licenses and editions. Pricing for each Einstein feature will be announced as it is made generally available.

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