CRM giant Salesforce has completed its US$15.7 billion acquisition of Tableau, the biggest deal in the company’s history.

Announced in June, the deal gives Salesforce greater analytics and data visualisation capabilities as it pursues its Customer 360 strategy.

Although the transaction has closed, the companies will continue to operate separately until the UK Competition and Markets Authority,the UK’s antitrust regulator, completes its recently launched review.

The Tableau acquisition will build on Salesforce’s $6.5 billion acquisition of Mulesoft to unify data and across the enterprise and visualise insights in a digestible way for business users.

“Data is the foundation of every digital transformation, and that’s why we’ve never been more committed to delivering powerful analytics to every user,” said Keith Block, co-CEO, Salesforce.

“Tableau will make Salesforce Customer 360, including Salesforce’s analytics capabilities, stronger than ever, enabling our customers to accelerate innovation and make smarter decisions across every part of their business.”

Marc Benioff, Chairman and co-CEO of Salesforce, said “Together we can transform the way people understand not only their customers, but their whole world—delivering powerful AI-driven insights across all types of data and use cases for people of every skill level.”

Tableau will operate independently under the Tableau brand and will continue to be led by CEO Adam Selipsky and the current leadership team.

“Today marks the beginning of an exciting new chapter for Tableau, one where we will be able to accelerate our mission and help more people than ever see and understand data,” said Adam Selipsky.

“As part of Salesforce we will deliver more value to customers faster with a broader and deeper analytics platform, fueled by Salesforce’s customer intelligence platform. We are thrilled to embark on a journey with Salesforce that will, undoubtedly, transform organizations around the world by putting data at the center of the digital revolution.”

Salesforce will provide an update on its fiscal year 2020 guidance on the company’s second quarter conference call on Thursday, August 22.

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