Salesforce has acquired Evergage, a customer data platform platform which provides real-time 1:1 personalisation, to accelerate the company’s efforts to offer enhanced personalisation solutions.

Evergage earned numerous awards in 2019, most recently being named “CDP of the Year” and “Personalisation Tech Solution of the Year” in the inaugural Rele Awards.

Financial terms of the deal were not disclosed.

“Evergage’s mission has always been to personalise the world, and we’ve been doing that one client at a time for nearly ten years,” said Karl Wirth, Founder and CEO of Evergage.

Salesforce, a highly acquisitive company, announced it is working on its own CDP in June last year.

“Our real-time, cross-channel personalisation and machine learning capabilities complement Salesforce Marketing Cloud’s robust customer data, audience segmentation and engagement platform, enabling companies to deliver more relevant experiences during moments of interaction across the entire customer journey,” Wirth said in a blog post.

Evergage had raised US$26 million prior to the acquisition by Salesforce. Arrowroot Capital led the last two rounds alongside investors G20 Ventures and Point Judith Capital.

“The acquisition by Salesforce highlights Evergage’s industry leading product and its ability to service clients. Early on it was evident Karl and Greg had a clear comprehension of the needs of the industry and where it was heading,” said Matthew Safaii, Founder and Managing Partner at Arrowroot Capital, who partnered with Evergage’s Founders, Karl Wirth and Greg Hinkle, and sat on the board since 2016.

“It has been a remarkable four year journey with Evergage. Arrowroot could not be happier for the team.”

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