RadiumOne appoints Patrick Darcy as APAC commercial director
Patrick Darcy was appointed Commercial Director APAC at RadiumOne last week. He will be spearheading the business sales in Australia, Japan and South East Asia.
“When I look at where the market is heading with automated media buying, I see RadiumOne’s combination of proprietary data and delivery capability as uniquely positioned to service the next stage of evolution in the market”, said Darcy.
Darcy’s role will consist in providing brands and agencies with access to RadiumOne’s audience buying platform and social data tool Sharegraph. He has an experience as programmatic and digital media as he used to work at Mi9 as director of programmatic trading.
RadiumOne uses programmatic advertising to connect brands to customers by incorporating data about behaviours; actions and interests demonstrated by consumers across web and mobile.
With the data, RadiumOne helps marketers activate customer engagement in real-time with personalised offers, messages, content and advertising across devices, locations and screens.