Qualtrics today announced Jason Laufer as its new country manager for Australia and New Zealand.

Laufer joins the survey and experience management provider from LinkedIn and has previously held senior roles at IBM and Microsoft. Laufer is also recognised as one of Australia’s Outstanding LGBTI Leaders.

Founded in 2002, Qualtrics sells software that helps businesses measure how customers use their products so they can improve their offerings. SAP bought Qualtrics for $8 billion in 2018, taking it public earlier this year at a valuation of $US27 billion.

Locally, brands like Volkswagon rely on Qualtrics to “connect the dots” on customer and employee data, using the platform to build and experience strategies.

Qualtrics ANZ country manager Jason Laufer. Image: Supplied.

“We are experiencing a time of accelerated change, where all organisations and government are needing to improve each of the experiences they deliver,” new country manager Jason Laufer said in a statement today.

“Qualtrics is providing a unique purview across customer, employee, product and brand, tying these together to add significant value and market advantage for our customers.”

Laufer will lead the company’s 200+ employees and operations in ANZ on Qualtrics’ next phase of growth.

“As we continue to lead the way in building the experience management category we are making significant investments to expand our capabilities and expertise in 2021,” said Brigid Archibald, managing director for Qualtrics in Asia Pacific and Japan.

“Jason is one of ANZ’s best business leaders, and I am delighted he has joined Qualtrics as we embark on an exciting new chapter.”

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