Qualtrics has appointed Brigid Archibald as country manager for Australia and New Zealand. 

Archibald, who has held senior sales and leadership positions with Salesforce and American Express, is now tasked with accelerating the company’s growth locally. 

Brigid Archibald, Country Manager for Qualtrics in Australia and New Zealand

Qualtrics, which was acquired by SAP 12 months ago for US$8 billion, offers customer feedback and customer experience software. 

In the last 12 months it has more than doubled the size of its APJ workforce, serving over 1,200 APJ customers including Qantas, Telstra, Chobani, and Finder in Australia.

“Qualtrics is relentlessly focused on giving businesses in Australia and New Zealand the support and services they need to improve the experience they deliver across the four pillars of business – customer, employee, brand, and product,” said Bill McMurray, Managing Director for Qualtrics in APJ.

“Over the last 12 months we have made significant investments and progress in expanding our capabilities, expertise, and leadership of the experience management category, and Brigid’s appointment is another example of this.” 

Commenting on her appointment, Archibald said, “Choosing to compete on experience is crucial to lasting and meaningful success in today’s economies. Huge opportunities await in this new era of business, and I’m excited to help our customers capitalise on them, and strengthen Qualtrics’ position at the forefront of the experience management category.”

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