As a category outdoor advertising might seem more immune to the digitalisation of advertising, but in fact, the opposite is the case.
Instead, its best to think about outdoor as “location” and then start to imagine what might be possible with the integration of data and device technologies.
That is why the competition between companies like Ooh Media and QMS is heating up, (and keep your eye on Google in the background. Yes Google.)
‘Switching on’ Sydney’s Airport precinct with the ‘The Kingsford’, QMS has transformed an existing landmark static billboard into a prestigious new digital billboard.
Towering above the major four-way intersection of General Holmes Drive and Joyce Avenue, ‘The Kingsford’ is the largest digital billboard to impact this highly-sought after audience as they leave the precinct, taking advantage of the recent road changes to ensure exceptional impact, uncluttered viewing and extended dwell times for those travelling past.
Situated at a key entry/exit point, the large-scale billboard provides advertisers with a commanding platform to engage with both inbound and outbound domestic and international travellers as well as the elite business audience utilising the corporate aviation and helicopter zone.
Complementing this with ‘The Victoria’, QMS provides advertisers with the ability to target young professionals and families in the heart of the inner west. Located on the highly sought-after Victoria Road, in the affluent suburb of Rozelle, this landmark digital billboard impacts heavy volumes of traffic travelling to the CBD and surrounding inner-city suburbs.
The launch of these iconic sites represents an impressive addition to QMS’ digital portfolio and further cements the leading outdoor media company’s rapid expansion throughout Sydney.
QMS CEO, Barclay Nettlefold said, “The expansion of our digital footprint has been substantial in recent months, particularly in Sydney with the launch of six new landmark digital sites, and now with the introduction of ‘The Kingsford’ and ‘The Victoria’.
“We continue to be dedicated to the strategic development of our landmark digital portfolio, with the growth of our digital offering in NSW central to this, and are excited to be able to provide our clients with a strategic digital footprint of Sydney in conjunction with ‘The Kingsford’ as part of their airport audience communication strategy.”
Inaugural advertisers on the ‘The Kingsford’ include Ford and Domain and on ‘The Victoria’ Network 10 and Foxtel.