The digital transformation consultancy arm of the Publicis Groupe – Publicis Sapient – has appointed Ben Moir as director for product engineering.

Moir is an electrical engineer and technologist with close to 20 years of industry experience gained globally with consulting projects in the US, China, Singapore, Chile and across Europe.

Most recently, he was the founder, director and lead engineer at Snepo Research where for 13 years he built a business working with emerging technology and directly consulting to enterprise clients.

At Snepo, Moir project managed software development and led innovation for clients including; Lend Lease, CBA, Westfield, Museum Victoria, Stockland, Electrolux, Virgin Mobile, Subaru, Audi, ABC, SBS, as well as numerous projects via digital agencies around Australia.

Moir’s approach to design systems incorporating new hardware technology and world-class software has won him a number of accolades including the Victorian Premier’s Design Award, and he has been recognised with awards at Cannes Lions, London International, Spikes Asia, New York Festivals and D&AD.

According to Sarah Adam-Gedge, managing director at Publicis Sapient Australia, “Our business is in an exciting phase of transition and strong growth and as part of this we are expanding in our areas of strength, particularly around financial services, and we are pushing harder into other sectors like education, energy and automotive.”

“With this in mind, we are constantly evolving and are committed to attracting the best people in the industry with diverse backgrounds and experience. I am certain he will have a big impact on our people and our clients, contributing significantly to Publicis Sapient’s commitment to being an agile and disruptive world-class digital business transformation leader,” Adam-Gedge said.

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