Publicis Sapient has bolstered its consulting service and digital transformation capabilities with four senior appointments in Australia.

Jane Headon joins as a director, strategy and consulting, with a strong track record in helping clients navigate unprecedented rates of change in technology, and harnessing data and AI to re-imagine customer engagement. Before joining Publicis Sapient, Headon spent three years leading Avanade’s strategy and change practice. At Avanade, her remit included leading platform and personalisation strategies for clients across a range of sectors including energy, education, health insurance and government.

Fiona Morphett and Christopher Toyberg-Frandzen have also joined Publicis Sapient’s strategy and consulting practice, both as manager, strategy and consulting.

With close to 15 years experience, Morphett has a diverse career background having worked at KPMG, Kantar Millward Brown and the Attorney-General’s Department. Most recently, she was a strategic transformation manager at Telstra and, is passionate about the customer view and working with clients to change the way they work and how they think about what they do.

Fiona Morphett Christopher Toyberg-Frandzen and Jane Headon

Toyberg-Frandzen joins Publicis Sapient from his Copenhagen-based role as group transformation lead – payment solutions at Danske Bank. He successfully led strategic planning and implementation to deliver on the bank’s key initiative: the provision of a ‘one banking’ solution through a new payment solutions platform.

In the associate director role for product management, Publicis Sapient has appointed Bruce McLeod, who joins the firm with over 20 years experience leading technical teams in enterprise firms. McLeod has worked within companies including CBA, Microsoft, Menulog, Macquarie Group, and most recently Thoughtworks. He is committed to delivering customer value through the application of technology, strategy and engineering excellence using lean and agile methods.

In welcoming the new consultants to the team, Sarah Adam-Gedge, managing director, at Publicis Sapient Australia, said: “Continuing on our strong business growth trajectory, we are investing in our consulting and digital transformation capabilities with four of the best in the industry.”

In April this year, Publicis Sapient announced the retirement of its legacy brands as part of a unification process across all services, following a global rebrand. The digital transformation consultancy arm of the Publicis Groupe has been expanding since with a spate of new hires, including appointing Ben Moir as director for product engineering earlier this year.

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