Publicis Groupe have announced the development of a professional assistant platform named Marcel.

Powered by AI and machine learning, Publicis Groupe will launch the assistant at next year’s Viva Technology awards in Paris.

In order to develop and deploy the platform, Publicis Groupe said it will shift its promotional budget from industry events until the platform is launched in September 2018.

Chairman & CEO, Arthur Sadoun, said the project was the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe.

After the acquisition of Sapient with its technology expertise, Publicis Groupe believes it needs to build a platform — Marcel — to future-proof the business.

“Marcel is another milestone in our ambition to become a platform at the service of our clients. Make no mistake, it is an operational transformation. We are one of the last industries that has yet to unleash the power of every individual thanks to technology. It’s time to draw a line in the sand for our people,” Sadoun said.

Marcel will be a professional assistant platform powered by artificial intelligence and machine learning that connects 80,000 employees across 200 disciplines in 130 countries. Marcel draws on the predictive nature of AI to identify opportunities, anticipate clients’ needs, connect people, and unleash creativity while harnessing the power of the Groupe’s data spine to drive business solutions.

Marcel’s features are inspired by the results of Publicis Groupe’s global talent survey conducted in 2017, revealing what people within the company want from work in the future.

Carla Serrano, Chief Strategy Officer said, “We are applying the strategy we recommend to our clients to ourselves – future-proof your business by delivering valued experiences to your clients, your partners and especially your employees. With Marcel, every person that works at Publicis will come face to face with their best work.”

The assistant is named after Marcel Bleustein Blanchet, the founder of Publicis and a creative visionary who once said “An entrepreneur is a person who leaves the least amount of time between an idea and its execution.” Marcel will allow just that, the company said.

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